APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X)
- Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms , as well as different verticals ( publishing, streaming ).
- Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention .
- Measure the impact of implemented initiatives.
- Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.
- Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology .
- Implement app growth levers such as SEA and ASO .
- Monitor acquisition campaigns focused on traffic and app growth .
- Optimize the visibility of our applications across app stores ( App Store, Google Play, etc. ) through ASO (App Store Optimization) initiatives.
- Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
- Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs.
- Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
- Ensure that marketing initiatives are aligned with growth objectives and audience expectations .
- Educational background in Digital Marketing, Business School or University .
- Curious, rigorous and analytical , with strong problem-solving skills.
- Good understanding of the digital ecosystem .
- Strong interest in current affairs and the media industry .
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