Manager/Senior Manager - Field Marketing - France & Benelux

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry , committed to making a positive impact on its customers, employees, and communities.

The Role

As Field Marketing Manager or Senior Manager at Veeva, you have the opportunity to make a real impact while learning from and contributing to a high-caliber team at a high-growth company. This role owns the strategic marketing plan and integrated marketing programs to drive demand, build awareness, and support customer education and retention for Veeva’s Commercial Solutions in France and Benelux. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

What You'll Do

• Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
• Plan and build integrated marketing campaigns for both customers and prospects utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc
• Deliver virtual and in-person events from planning, preparation to execution, and reporting
• Use Account Based Marketing strategies to help support key deals and key projects
• Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Requirements

• Native-level French, with high proficiency in English
• 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Ability to turn vision into strategy and a marketing plan
• Experience running integrated marketing programs for demand gen and customer campaigns, from planning, execution, to reporting
• Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, creative, and analytical
• Experience managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience using CRM, marketing automation systems, digital advertising
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
• Self-starter with the proven ability to excel in a fast-paced environment
• Growth-mindset and a team player

Nice to Have

• Regular attendance to the Paris office
• Marketo and Sigma experience preferred
• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-sell, and upsell campaigns
• Life sciences industry experiences a plus but not essential

Perks & Benefits

• Work anywhere policy – Yes, you can utilize our office spaces or work remotely when you need to
• Generous holiday allowance
• Wellness and fitness allowance
• Health Insurance
• Income protection and death benefits
• 1% charitable giving program

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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected] .