Global Marketing Project Manager - (H/F) - Paris

Global Marketing Project Manager

Drive the execution of key marketing projects at group level, combining strong project management, a data-driven approach and a solid strategic mindset.

The role supports local business performance by bringing structure, clarity and expertise to country teams, while ensuring all initiatives are aligned with the brand’s positioning and standards.

It requires close collaboration with local Marketing & Communication teams, Operations, F&B, Digital and Tech teams to deliver efficient, coherent and high-impact marketing execution.

1. Global Customer Journey Projects

• Build and maintain a comprehensive customer journey mapping, identifying key touchpoints and optimization opportunities.

• Contribute to the design and deployment of a 360° clienteling strategy, including tools, processes and team training.

• Support the development of a loyalty program at group level.

• Lead initiatives such as Fast Pass (WhatsApp customer care, cross-booking flows).

2. Global Brand Projects

• Manage and animate the e-shop (merchandising, tableware, editorial calendar, product launches).

• Support the development of brand collaborations and special projects.

• Contribute to corporate brand strategy and presence, including LinkedIn and awards coordination.

• Provide hands-on support on major openings, ensuring consistency and execution excellence.

3. Marketing Frameworks & Tools

• Develop and maintain a group marketing toolbox (CRM, loyalty, promotional mechanics).

• Create scalable assets for local teams (templates, guidelines, campaign kits).

• Contribute to the definition of country-level budget frameworks, aligned with key business priorities (openings, launches, strategic initiatives).

• Structure and manage project workflows (Notion or equivalent tools)

4. Data-Driven Marketing Support

• Bring a marketing perspective to high-impact business topics (e.g. group menus, specific revenue streams, new offers).

• Support the development of relevant marketing strategies for these key business drivers.

Profile

• Minimum 4 years of experience in marketing, project management, ideally in hospitality, lifestyle or premium environments

• Strong project management skills: ability to structure, prioritize and drive multiple projects simultaneously

• Highly data-driven: comfortable with performance analysis, CRM, and translating insights into action

• Solid understanding of customer journey and marketing levers (digital, loyalty, on-site experience)

• Ability to collaborate effectively with cross-functional teams (F&B, Digital, Tech)

• Strong organizational skills and attention to detail

• Strategic mindset with hands-on execution capabilities

• Good editorial sensibility: able to contribute to messaging and ensure consistency with brand tone and positioning

• Autonomous, proactive, and solution-oriented

• Comfortable working in an international, multi-market environment

• Fluent in French and English

Report to: Head of Global Marketing
Location: Paris (2° arr)
Start date: ASAP

BIG MAMMA is an equal opportunity employer. Qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, color, religion, national origin, disability, age or any other characteristic protected by law.