Director, Demand Generation

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

You will own the demand generation strategy and execution for the South Europe region. Working closely with Sales and other GTM and Global Marketing functions, you will drive pipeline growth, strengthen marketing’s contribution to revenue, and ensure that regional activities are aligned with broader business objectives.

What you'll do at UiPath

• Define and execute demand generation strategy aligned to business goals

• Own pipeline targets and ensure marketing contribution to revenue

• Lead demand generation teams and/or major program areas

• Partner with sales leadership and executive stakeholders

• Use data and insights to optimise marketing strategy and investment

• Drive innovation and improve demand generation effectiveness

• Ensure alignment between global strategy and regional execution

What you'll bring to the team

• 10+ years experience in marketing or demand generation

• Experience leading teams and/or large programs

• Strong leadership, communication, and decision-making skills

• Expertise in B2B demand generation and digital marketing

• Experience defining and executing strategic demand programs aligned to business objectives

• Proven ability to use data, market insight, and business context to shape strategy and investment decisions

• Experience driving cross-functional alignment at leadership level to deliver business outcomes

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy .