Growth Marketing Manager - Climate School H/F

The Climate School is made up of 60 team members across the world (APAC, UK, DACH, FRANCE), dedicated to training employees on environmental issues and supporting the transformation of their roles.

Our goal: to give employees both the motivation and the means to engage in their company’s sustainable transformation.

To achieve this, we apply the same methodology to all our courses: proven scientific evidence, real-life case studies, and high-quality production refined by audiovisual experts. All our content is original, designed by our team in collaboration with experts, researchers, scientists, professors, and more.

Today, the Climate School has three verticals:

Online Training: More than 300 corporate clients subscribe to our training catalog, which includes around 400 videos and related quizzes in 10 languages. We help organizations quickly deploy environmental knowledge and skills at scale. In addition to our off-the-shelf videos, we also offer fully customized courses tailored to our clients’ needs.

In-Person Training: 1,500 people trained in 2025 on environmental and business challenges, including executive committees (COMEX), professional groups (Procurement, Communications, IT), young talent programs, onboarding programs, and more. We organize sessions ranging from 2 hours to 3 days depending on our clients’ needs.

Communication and Engagement: We support CSR departments in raising internal awareness through the production of internal communication content, the creation of turnkey awareness workshops that can be deployed independently, and the facilitation of communities.

Your role

Reporting to the Head of Growth and working closely with Sales and Product, you will be responsible for generating qualified demand across our markets and products , from awareness to revenue.

This is a hands-on, strategic role where you’ll build, test, optimize and scale growth levers in a fast-evolving environment.

Key missions

Demand Generation & Paid Acquisition

• Own and optimise lead generation campaigns across paid channels (strong focus on LinkedIn Ads, but not only)

• Reduce dependency on LinkedIn by testing and scaling new channels (Google, Paid Social, Outbound, partnerships)

• Manage budget, performance and ROI across markets

Conversion & Funnel Optimisation (CRO)

• Design and optimise conversion journeys for our different offers

• Run A/B tests on landing pages, forms and messaging

• Improve lead quality and MQL SQL conversion rates, working closely with SDRs

Lead Lifecycle & Nurturing

• Contribute to the evolution of our sales-led and product-led funnels

• Build and optimize nurturing scenarios (Pardot / Salesforce)

• Align marketing and sales on lead scoring, handover and feedback loops

Performance & Analytics

• Build dashboards and monitor performance (CAC, CPL, pipeline, revenue impact)

• Turn data into insights and recommendations

• Drive a test-and-learn growth culture

Content & Growth Experiments

• Drive content production for a full-funnel strategy (with internal & external contributors)

• Use AI tools to scale content creation and personalisation

• Experiment with Product-Led Growth approaches in collaboration with Product

Key challenges ahead

• International scaling : 4 markets, multiple personas, multiple products > We want to accelerate especially in the DACH region

• Mid-market scaling : widen the funnel to tier-2 companies Traction on big corporates to be replicated on lower tier size to increase client volume

• Support the go-to-market of new live training offers (consultative selling)

• Leverage AI tools to scale content creation and product personalization , increasing velocity and efficiency across products

• Transition towards more product-led growth where relevant