Channel Manager Horeca

What we ask

Candidate requirements:

• 4-6y - Proven experience in marketing management
• Academic/ Master (WO) level

• Proven experience in channel marketing management
• Good knowledge of the B2B and Foodservice market
• Customer focus: great curiosity for customer (operator) insights and thinking outside in
• Knowledge of Financial Management
• Effectively sets up strategies and plans
• French & English (verbal & written)

Functional skills:

1. Strategic planning – to develop and execute plan OTIF
2. Market insight (market trends/ competition, identify I&O and customer needs)
3. Pro-active, willing to take ownership

Leadership competencies:

• Executing with Rigour
• Measuring & improving performance
• Gathering information and deriving insights

What we offer

• Full-time permanent contract - position to be filled immediately
• Remuneration depending on profile + 10% bonus on objectives
• Advantages: Reimbursement of the transport pass up to 50% + restaurant tickets
• Home office is possible upon agreement from the department manager

Vacancy description

Main accountabilities:

Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):

• Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.

Execute a relevant & optimal portfolio in line with hero hero-focused assortment:

• Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.

Local Channel plans (Marketing communication & activation):

• Translate FC Professional Bakery strategy into a France-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
• Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
• And manage A&P within budget and monthly phasing

Data-driven- decision making:

• Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12Q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.