Founding Marketing Lead

We are a B2B technology company entering a new scale-up phase. We design and manufacture pellet-based industrial 3D printers, a specialised segment of advanced manufacturing.

Our product is validated, early customers are active, and the market opportunity is clear. Pellet-based printing expands access to thermoplastic materials (including injection-grade compounds) and supports industrial-scale production where efficiency, material choice and sstainability matter.

To support our 2026 growth objectives, we are strengthening our go-to-market with a more systematic, data-driven approach. Marketing is becoming a strategic function, and we are hiring a Founding Marketing Lead to build and scale the marketing function from the ground up.

Tasks

Key Responsibilities

Team & Function Development

• Build the marketing function progressively, starting as an individual contributor
• Define processes and best practices to support long-term growth
• Support future hiring and manage external partners or agencies as the company scales

Marketing Strategy & Positioning

• Define the marketing strategy in alignment with overall business objectives
• Identify and refine ICPs, buyer personas, and value propositions
• Ensure consistent and coherent messaging across all go-to-market channels

Demand Generation & Lead Acquisition

• Build and manage scalable organic and paid lead generation channels (website, email, paid media, content, events, partnerships)
• Plan and execute campaigns to generate qualified inbound and outbound demand
• Monitor and optimise conversion rates across the full funnel (awareness to SQL)

Marketing Operations & Analytics

• Select, implement, and manage marketing tools, CRM, and automation systems
• Define MQL and SQL criteria in alignment with Sales
• Track performance through clear KPIs (pipeline, CAC, ROI, conversion rates)
• Provide structured and regular reporting to leadership

Sales Enablement & Alignment

• Work closely with Sales to ensure alignment on targets and lead quality
• Develop and maintain sales enablement materials (presentations, case studies, messaging)
• Establish feedback loops to continuously improve funnel performance

Requirements

Required Qualifications

• 5+ years of experience in B2B marketing, ideally within startups or scale-ups
• English Mandatory, French or other languages are a plus
• Proven experience in demand generation, lead acquisition, and funnel management
• Strong analytical skills and experience with CRM and marketing automation tools
• Experience working closely with Sales in a revenue-driven environment

Preferred Qualifications

• Experience building a marketing function at an early stage
• Background in technology or complex B2B sales cycles
• Experience working across multiple markets or regions

Benefits

What We Offer

• A founding, high-impact role within a growing B2B company
• Direct interaction with executive leadership and strategic decision-making
• Opportunity to design and scale the marketing organisation
• Competitive compensation package