Senior Digital Marketing Manager
Key Responsibilities
- Lead Paid Media Strategy & Execution Manage and optimise all paid advertising campaigns, with a strong focus on LinkedIn, ensuring they drive awareness, engagement, and qualified pipeline.
- Own Multi-Channel Nurture Campaigns Design and manage email-led nurture journeys that educate prospects, support the buyer journey, and align with our account-based strategy.
- Implement Lead Scoring Frameworks Develop and roll out a robust contact scoring and grading system that aligns with our account based approach and enables Sales to prioritise high-intent leads.
- SEO & Website Management Collaborate with our SEO and website agencies to ensure digital assets are optimised for discoverability, conversion, and aligned with growth objectives.
- Performance Tracking & Reporting Own the KPI reporting and dashboards for all digital channels. Continuously analyse campaign performance and optimise for ROI and effectiveness.
- Cross-Functional Collaboration Partner with Product, Sales, and the wider Marketing team to ensure campaigns are aligned with business priorities and tailored to regional and industry-specific needs.
- Marketing Enablement Help communicate the value and impact of marketing initiatives to internal stakeholders, contributing to a data-driven, commercial-first culture.
- Fluent in English, both written and verbal
- Minimum 5+ years' experience in B2B digital marketing roles with ideally payments experience
- 3+ years of hands-on experience managing and executing LinkedIn ad campaigns
- Proven experience building email nurture programs (ideally using Salesforce Account Engagement / Pardot)
- Demonstrated success implementing account scoring frameworks which track engagement with target accounts, ideally with prior 6sense experience
- Strong analytical skills with the ability to define and measure KPIs and optimise campaigns based on insights
- Excellent project management and organisational skills with a proven ability to manage multiple priorities in a fast-paced environment
- Collaborative mindset with strong stakeholder management skills-especially with Sales and Product
- High attention to detail, particularly in campaign execution, copy, and performance reporting
- Avid and curious user of AI tools with experience in how to prompt them in the right way to support the objectives within the role
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