Assistant Director of US Admissions - US Team

DEPARTEMENT: US Admissions/US Team

SUPERVISOR POSITION OVERVIEW:The Assistant Director recruits, admits and yields students from designated regions in North America for programs at The American University of Paris (AUP) in Paris, France. Programs include Bachelors, Masters, Summer, First Year Abroad and COOP (study abroad). The counsellor works from home and reports to the Director of US Admissions. For this role, the territorial responsibilities are likely to include US states in the North East.

RESPONSIBILITIES:

Although subject to change by the University, responsibilities specific to this post are:

• The recruitment, admission and yield of full-degree students to AUP’s degree programs.

• Design, management and execution of US-based events, with a primary focus on student and parent yield receptions.

• Management of students from designated First Year Abroad Programs, from the point of application to enrolment.

• Maintain the annual US admissions recruitment calendar and implement associated calendar tools.

• The analysis and interpretation of admissions data across both the US and Paris-based teams.

DUTIES:

The role will develop and follow a marketing and recruitment plan to achieve enrollment targets using multiple recruitment platforms, including online and social-media based recruitment and other ‘armchair’ recruitment strategies. The position also requires travel within assigned regions of North America visiting high schools and colleges, attending college and graduate fairs and meeting with advisors, students, families, faculty, alumni and others possible contacts to promote AUP programs. Specific responsibilities will vary according to the time of year and the changing circumstances of the studentrecruitment market. However, the following tasks will form a significant proportion of this role:

Marketing and student recruitment

• Devising and implementing marketing, student recruitment and communications campaigns in all designated territories;

• Supporting the applications of First Year Abroad students as designated;

• Providing correct and up-to-date information on AUP through all possible communication channels;

• Participating in appropriate outreach activities as assigned by Director;

• Serving as a liaison between the University and prospective students and their families;

• Responding to general enquiries of all kinds in a timely manner;• Contributing to the execution and development of marketing and yield programs primarily targeting but not limited to assigned territories;

• Developing and executing Online Information Sessions for all prospective and accepted students;

• In association with colleagues, the analysis of relevant data (CRM and external) to help support tactical and strategic decision-making across both the US and Paris-based teams;

• Data entry to the CRM system (Slate) operated by the University;

• Assisting colleagues in developing and maintaining sustained communications with all potential recruitment and admissions stakeholders;

• Supporting all visa enquiries from prospective AUP students, through liaison with AUP colleagues and Campus France;

• Other appropriate duties as assigned by the Director.

Admissions and financial aid

• Advising students, counsellors and parents in all matters related to applying to, and attending AUP;

• Reading applications and making admissions decisions on completed application files in an agreed and timely manner;

• Providing information concerning financial aid to applicants and making recommendations to the Financial Aid supervisor concerning aid to be offered;

• Providing information concerning financial aid to First Year Abroad Programs applicants (all partners) and making recommendations to the Financial Aid supervisor concerning aid to be offered;

• Providing admissions support for students coming to the University under our First Year Abroad Programs;

• Maintaining and verifying statistical data related to all assigned territories;

• Advising the Vice President and Director of Enrollment Management, and other colleagues, of issues impacting on the admission of students to AUP;

• Other appropriate duties as assigned by the Director.

Market research and market development

• Gathering all relevant data and other market information from assigned and other territories that may potentially impact on the development on future student recruitment activities;

• Monitor the conditions relevant to student recruitment in all assigned territories;

• Where appropriate, execute or commission market research activities to ascertain the value of potential new territories;

• Other appropriate duties as assigned by the Director.

Administrative Duties

• Managing Fair registrations and payment for the traveling US Team;

• Mail AUP student transcripts to US-based colleges, graduate schools and other organizations as required;

• Maintaining general inquiry emails for North American students;

• Assisting traveling team members in case management, data entry, and CRM management;

• Maintaining and dispersing relevant tour information to all relevant staff members;

• Other appropriate duties as assigned by the Director.

QUALIFICATIONS:

Minimum

• Bachelor’s degree or equivalent;

• English, with fluency in French preferred;

• Experience in international student recruitment and marketing in a variety of settings;

• CRM familiarity, with Slate experience preferred;

• Excellent interpersonal skills, clear communicator and confident with a range of people;

• Creative, with significant experience of written communications;

• Willingness to travel, a valid driver’s license, availability during evenings and weekends.

Preferred

• French proficiency;

• Higher education experience, particularly with facets of international practice;

• Proven data analysis skills;

• CRM fluency, with Slate fluency preferred.

APPLICATIONS

To apply, please send your CV and cover letter to [email protected] and title the email in the following convention: “First and Last name – Assistant Director of US Admissions – US Team”.