Marketing Manager EU

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

Your responsibilities will encompass both trade and consumer marketing, ensuring consistent brand representation and maximising sales opportunities.

The role will workalongside our Global Marketing team, Brand team, Sales Leads, Account Managers, agents, distribrutors and customers to deliver marketing tools and a robust B2C and B2B marketing and communications programme.

These include but are not exhaustive of; setting the regional marketing calendar, providing sell-in toolkits, catalogues and POS and executing 360 marketing campaigns at a regional level.

We are looking for a detail-oriented and organised individual who can help ensure the successful execution of our marketing programme. There is a great ‘can-do’ team culture at Jellycat, and it’s important that you are not only a self-starting Jellycat ambassador and passionate about marketing, but are a great team player.

You'll be;

Brand Marketing

• Supporting the growth and development in the marketing activity & managing a robust annual regional marketing calendar for both key accounts and independent stores in the EU, with a focus on France and Germany, identifying opportunities, recognising new industry trends and building brand visibility.
• Working closely with the EU PR department to be aware of all press & influencer activity & support with retailer PR events and campaigns: managing coordination with the retailer.
• Aware of future country specific calendar commercial/marketing moments and opportunities.
• Developing seasonal product content/tools to support the sales team with brand training for EU key accounts.
• Aligning objectives and EU retailer activity with the social team to ensure all activity is in line with Jellycat guidelines.

Trade Marketing

• Supporting the Senior Marketing Manager, UK and EU in the management and execution of multi-channel marketing campaigns, activations and store openings with retailers as required.
• Developing trade, campaign, brand presentations and retailer toolkits to enhance and improve retailer marketing aligned with the brand’s vision and values.
• Supporting with the ideation, planning & execution of events/activations/openings including organising required materials, liaising with suppliers, event attendance and reporting.
• The main point of contact for EU sales teams ensuring clear and regular communications. Coordinate ad hoc sales team requests, including asset requests with the Marketing Executive.
• Developing and maintaining strong relationships with Jellycat brand partners & their marketing teams.
• Leading the monitoring social media & websites of key accounts and selected independents to ensure content is up-to-date & on brand. Communication of new asset releases and regular retailer communications.
• Leading the support of the EU sales team on preparing & developing marketing elements for yearly trade shows such as invitations & gifting.

You'll have;

• A proven trade and consumer marketing experience in a similar role within a luxury brand.
• Strong organisational skills with the ability to manage multiple projects simultaneously and on time.
• Excellent communication skills, both written and verbal, well as experience conducting presentations to senior stakeholders paired with acute attention to detail.
• Experience in coordinating the production of marketing materials, including catalogues, toolkits and other promotional items
• A strong understanding of brand guidelines and the ability to ensure consistency across all channels
• A team player mentality who is flexible, personable, positive and is motivated by being part of a high performing team
• A great sense of initiative and autonomy.
• Fluency in French and English. German language skills desirable.