Growth Lead (Remote)
Zenna is on a mission to revolutionize migraine care. Using cutting-edge sound technology and neuroscience, our mobile app delivers fast, natural solution through personalized brainwave soundscapes—helping people living with migraine reclaim their quality of life.
We’ve already proven it works: after a viral surge on social media, our user base tripled in just 48 hours in Red Note. Now, we’re expanding our team to harness this momentum and build a global community of engaged, supported users.
We’re looking for a Growth Lead to own our user acquisition and retention strategy—whether you’re a rising growth marketer ready for your next challenge or a seasoned leader eager to build something from the ground up.
Why Join Us?
- Make a Real Impact: Help thousands of people live and work free from the limits of migraines.
- Proven Traction: We’ve achieved product-market fit and demonstrated success with rapid viral growth—now we’re scaling globally.
- Technology Advantage: Access to unique clinical outcome (migraine frequency, intensity, medication reduction) that sets us apart in digital health.
- Collaborative Team: Work with leading doctors, neuroscientists, and experienced health tech entrepreneurs.
- Compensation: Flexible with equity upside.
Tasks
️ What You’ll Do
- Scale User Growth: Lead and execute creative growth strategies to take us from thousands to tens of thousands of users worldwide.
- Performance Marketing: Run high-impact campaigns on TikTok and Instagram (must-have), plus test new channels and platforms.
- Influencer Collaborations: Build and manage relationships with creators, health advocates, and community leaders to fuel organic and viral growth.
- Funnel Optimization: Design, test, and refine the entire user journey—from awareness → onboarding → subscription → retention.
- Experimentation: Run growth experiments to increase session frequency, symptom tracking, and long-term engagement.
- Partnerships: Drive collaborations with health communities, advocacy groups, corporate wellness programs, and complementary wellness apps.
- Data-Driven Decisions: Use clinical and engagement data to improve CAC/LTV ratios and inform marketing strategy.
Requirements
About You
- Hands-on experience with growth marketing and user acquisition, especially on TikTok and Instagram.
- Familiarity with app store optimization, paid social, and search marketing.
- Comfort with growth experiments, cohort analysis, and data-driven decision-making.
- Understanding of patient privacy, healthcare compliance, or a strong willingness to learn.
- Strong communication skills to collaborate across product, marketing, and clinical teams.
Nice to have:
- Experience with Xiaohongshu (Red Note) or other emerging social platforms.
- Background in influencer partnerships, digital health, wellness, or pain/neurology-focused products.
- Exposure to D2C and B2B2C growth.
Benefits
Why Zenna?
- Mission-Driven : Help revolutionize mental health care with innovative solutions that make a real difference in people's lives.
- Co-founder Equity – Own a share of the company from the start and help build a lasting legacy.
- Office space in Euston, London – Work alongside other deep-tech founders and ecosystem players at Zinc VC.
- Zinc VC Network & Support – Access to coaching, investor networks, mentors, and business support.
- Salary post-investment – Competitive pay after funding.
Ready to Grow With Us?
This is your chance to shape the growth engine of a breakthrough health tech startup at a pivotal moment. If you’re excited by the challenge of scaling a proven product, experimenting with new growth channels, and building a supportive global community—we’d love to hear from you.
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