Social media & influence specialist (senior)

À propos de l'entreprise

XTB is one of the five largest publicly traded brokers of Shares, ETFs and CFDs in the world.

Founded in 2004 and present in France since 2010, XTB aims to strengthen its development and reputation in the French market to become one of the leaders in financial applications for individuals.

The XTB group is present in over 15 countries with more than 1450 employees and over 2 millions clients.

XTB is now represented by the global brand ambassador : Zlatan Ibrahimovic.

À propos du rôle

We’re looking for a social media & influence specialist who can confidently own brand channels, from planning content calendars and building engaging campaigns to analyzing results and recommending what to do next.

This role calls for creativity, initiative, and a focus on delivering measurable impact.

We want someone who understands social media & influence as spaces to tell stories and build communities, who experiments with video formats and AI tools, and who’s excited to collaborate closely with our HQ, performance, PR, and design teams.

You’ll be responsible for setting the strategic direction, managing local partners, and ensuring all content and activations strengthen XTB’s positioning and engagement within the French market.

Responsabilités

• Plan and execute social media & influence campaigns in line with brand voice and marketing objectives.
• Lead the creation and adaptation of content across all social channels, ensuring relevance, creativity, and compliance.
• Manage the local social media and influence agencies to drive awareness, engagement, and acquisition.
• Use social listening platforms (e.g. Brand24, Sprout) and content planning tools (Kontentino, Hootsuite Planner) to monitor conversations and generate insights for brand communication.
• Track and analyze campaign results (Meta Business Suite, LinkedIn Analytics, Google Analytics), prepare reports and recommendations for your team and HQ.
• Work closely with the performance team on paid campaigns.
• Propose and test new content formats (polls, quizzes, lives, influencer collabs) and explore using AI tools (ChatGPT, Jasper, Canva AI) to streamline everyday work.
• Collaborate with designers and UX teams in Figma, providing feedback and ensuring creative consistency across social content.
• Contribute to broader marketing initiatives by integrating social and influencer insights into the overall strategy.

Qualifications

• 5+ years of experience in social media and/or influence marketing (agency experience is a plus), independently planning and running organic campaigns (paid experience is a plus).
• Strong communication skills, with the ability to clearly collaborate with managers, peers, and cross-functional teams (PR, Paid, CRM).
• Communication-level English (B2) and native-level French.
• You take ownership of your projects and make content and campaign decisions with confidence.
• You’re proactive, bringing new ideas to the table and recommending ways to optimize results.
• Confident use of social and marketing tools (Meta Suite, LinkedIn Analytics, Kontentino, Brand24).
• Comfortable navigating Figma — leaving comments, proposing tweaks, and ensuring alignment with brand guidelines.
• Skilled in creating and editing video content using CapCut, Premiere Rush or similar tools, with a good grasp of short-form video trends.
• Familiar with leveraging AI for research, first-draft writing, or quick data syntheses — and open to testing new tools in this space.
• Any interest or knowledge in investments and trading is a bonus, or at least the willingness to learn the basics quickly.

Compensation et package de rémunération

• A senior specialist role in a fast-growing company with strong international presence.
• Competitive salary + performance-based bonus.
• Learning & development opportunities in fintech and trading.
• Location: Tour Europlaza, 20 Avenue André Prothin – 92400 Paris La Défense.
• Remote work: 1 day per week.

Déclaration d'égalité des chances

We are committed to diversity and inclusivity.

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