Digital Marketing Manager betting F/H/X

Le besoin

Job Description: Digital Marketing Specialist at Honoré Gaming

About Honoré Gaming

Honoré Gaming develops multi-game and multi-channel solutions including sports betting, horse betting, lottery, virtual betting, and casino for operators based in Africa, Central, and South America. We operate in environments where the market is enterprising, competitive, and innovative.

Our mission is to support local operators to help them become market leaders. In addition to developing and supplying a software solution, we create real partnerships by proposing a genuine service offering: our expertise, technical support, and constant innovation. We help them develop solutions adapted to their context and the needs of their users.

Role Overview

Honoré Gaming is seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM. The ideal candidate will drive customer acquisition for diverse clients by developing and executing comprehensive digital marketing strategies tailored to each market.

Contract Length : 6 months with potential extension

Key Responsibilities

Main Objectives:

• Digital Marketing Strategy : Develop and execute strategies to drive traffic, acquire leads, and support retention across digital channels. Optimize campaigns for maximum ROI and alignment with business goals.
• Social Media Management : Create and manage social media strategies to boost brand presence, engagement, and lead generation. Oversee content creation and scheduling to support acquisition and retention.
• Casino Product Marketing : Collaborate with product teams to market and promote casino offerings. Design campaigns to attract and retain players, highlighting the casino's unique selling points.

Detailed Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and engagement across all digital platforms
• Manage social media campaigns to enhance brand presence, engagement, and lead generation across all relevant platforms
• Collaborate with the product team to ensure casino offerings are effectively marketed and promoted
• Ensure website visibility and improve performance on search engines to drive user traffic
• Analyze performance indicators and implement innovative solutions for continuous campaign performance improvement
• Oversee budget across different channels with a focus on return on investment
• Research and negotiate deals with service providers and influencers
• Work with country specialists to obtain contacts and assess service providers
• Monitor and manage activity budgets
• Draft and present reports on budgeted activities
• Track and analyze performance, identifying areas for improvement
• Stay updated on innovations in acquisition marketing and implement a "test and learn" approach

Required Profile

Skills and Qualifications:

• Proven experience in Digital Marketing Strategy in the online betting/casino field in Africa
• Strong analytical skills and proficiency in performance analytics and social media management
• Strong experience in online betting/casino product marketing
• Knowledge of online betting/casino industry
• Strong project management skills and attention to detail
• Excellent communication and collaboration skills
• Strong English and French language ability

Interview Process

• First interview with Jennifer, Talent Acquisition Manager
• Second interview with the Marketing Director