Global VP of Product Marketing

Who we are & what we do:

We are Dext - the world's leading accounting & bookkeeping automation software provider. Our products give businesses real-time visibility and control over spend, payments and expenses, and help accountants and bookkeepers reach new levels of efficiency when working with complex financial data workflows. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning, and emerging technologies to advance and improve the accounting process and data quality for all, making accounting more effortless.

Dext operates across Europe, North America and APAC, with an expanding SaaS product portfolio. We are now seeking an Account Manager to ensure customer satisfaction and loyalty by implementing strategies to reduce churn and enhance user engagement across 1000 of our clients.

We’re looking for a global VP of Product Marketing to lead the strategic direction and execution of our product marketing efforts. This pivotal role will drive product positioning, go-to-market strategy, and customer engagement, directly contributing to revenue growth and product adoption. You'll be leading a talented team of product marketers to shape Dext’s market presence, collaborating across functions to launch and promote products that resonate with our target audience. Join us to make a tangible impact as we elevate our product marketing and drive business growth to new heights. 🚀

The role:

As VP of Product Marketing at Dext, you'll drive our product strategy, positioning, and market impact. Reporting to the CMO, you'll shape and execute marketing strategies to boost product adoption, revenue growth, and customer retention.

Leading a skilled product marketing team, you'll develop compelling messaging, drive go-to-market plans, and work closely across teams to ensure seamless alignment with product, sales, and marketing. Your role will be essential in conducting market research, analysing trends, and using insights to keep Dext products customer-focused and market-leading.

Key responsibilities:

• Strategic Product Marketing - Lead strategies that increase adoption, growth, and market share.
• Team Leadership - Mentor a talented team to ensure alignment and excellence.
• Market Insights - Use research to shape messaging and keep Dext ahead of trends.
• Cross-Functional Alignment - Collaborate across teams to support unified initiatives.
• Go-to-Market Strategy - Plan and execute high-impact product launches.
• Content & Messaging - Craft impactful messaging and enablement materials that resonate with customers.
• Performance Tracking - Measure effectiveness and drive ongoing improvements.
• Be a key player in defining Dext’s success by creating and leading product marketing that moves the needle!

Requirements

• A minimum of 10 years in product marketing, with at least 5 years in a leadership role
• Proven success in driving revenue and customer growth through effective product marketing
• Experience in B2B software or technology sectors
• Solid understanding of product lifecycle management and development processes
• Strong background in market research and competitive analysis
• Excellent presentation and public speaking abilities
• Ideally experience in the accountancy software industry, or wider fintech

Our values and benefits

Our values guide everything we do

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional – We strive for excellence in everything we do.
• Be Together – We succeed as a team, and individual success is inseparable from team success.🌟

Benefits:

• Competitive salary;
• Flexible & hybrid working; 1-2 days per week in the office
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday;
• Employer-paid private medical insurance and health cash plan (Medicash);
• Cycle to work scheme;
• Learning & Development resources and dedicated time
• Payroll giving;
• Mental health support through Help@Hand.

Diversity & Inclusion at Dext

At Dext, we believe that diverse perspectives drive innovation and success. We are committed to building an inclusive workplace where everyone - regardless of background, identity, or experience - feels valued and empowered to thrive. We welcome applications from all qualified candidates and actively encourage those from underrepresented groups to apply. If you need any accommodations during the hiring process, please let us know.