Influencer Marketing Manager

THE ROLE

We are seeking an experienced and strategically minded Influencer Marketing & PR Manager to lead and execute earned advocacy strategies for Burberry Beauty.

This role sits at the intersection of influence marketing, PR, culture, and storytelling, with a strong focus on elevating brand desirability, awareness, and engagement through innovative influencer programs, media relations, and 360° activations.

The successful candidate will bring strong leadership, deep expertise in beauty and luxury communications, and a proven ability to manage complex global–local ecosystems in a fast‑paced, international environment.

KEY RESPONSABILITIES

Influencer Marketing & PR Strategy

• Define and implement comprehensive Influencer Marketing & PR strategies aligned with brand positioning, global priorities, and local market needs.
• Develop and roll out global IM/PR guidelines, toolkits, and best practices across fragrance, makeup and KCPs, to maximize consistency, impact, and scalability across markets.
• Ensure strong alignment with Global Marketing, Digital, Media, DTC, Commercial and Licensor’s teams to deliver fully integrated 360° plans.

Influencer & Talent Partnerships

• Lead the execution of paid and earned influencer campaigns, including briefing, content supervision, approvals with fashion house and coordination with the markets.
• Oversee influencer seeding, gifting, and mailer programs across launches and always-on initiatives, ensuring strong storytelling and brand desirability.

• Manage campaign talents press days, interviews, public appearances, and shoots.

Press & Media Relations

• Collaborate with markets to build and nurture strong relationships with key media (print, digital, social, lifestyle, beauty, and culture) to secure high‑quality coverage.
• Develop global communication assets and messaging while strictly respecting brand guidelines and tone of voice (press materials, press kits, launches, interviews, etc.)

Events & Brand Activations

• Conceptualize and lead Global and Local press and influencer events (launch events, masterclasses, experiential activations, local activations etc), ensuring flawless execution and high content value.
• Collaborate with agencies and internal stakeholders to deliver impactful experiences.

Leadership & Coordination

• Act as a key point of contact for local markets, supporting execution, sharing best practices, and ensuring strategic consistency.

• Maintain and strengthen relationships with licensor headquarters, ensuring continuous communication and alignment of all programs with the licensor’s global direction.

• Coordinate closely with external agencies, production partners, and suppliers.
• Manage and mentor IM/PR team members, fostering a collaborative, creative, and high‑performance culture.
• Oversee day-to-day budget management.

Performance, Insights & Budgeting

• Track, analyze, and report on PR and influencer performance (coverage, reach, engagement, SOV, ROI), identifying key insights to continuously refine brand strategy.

• Translate results into actionable insights to continuously improve strategies and execution.
• Manage budgets and forecasts with accuracy and accountability.

PROFILE & EXPERIENCE

• 8–10 years of experience in Influencer Marketing, Public Relations, and Communications, ideally within beauty, luxury, fashion, or lifestyle.
• Strong understanding of the global beauty ecosystem, social platforms (TikTok, Instagram, YouTube), creator culture, and emerging trends.
• Proven ability to manage multi‑market, high‑visibility campaigns and senior‑level stakeholders.
• Demonstrated experience managing agencies, budgets, and complex projects.
• Excellent storytelling, writing, and relationship‑building skills.

• Strategic thinker with strong cultural sensitivity and operational execution skills.
• Highly organized, detail‑oriented, and results‑driven.
• Natural leader with strong interpersonal and communication skills.
• Comfortable working in fast‑moving, international environments.

• Master’s degree (Business, Marketing, Communications, Luxury or equivalent).
• Digital, social, influencer‑specific training or APAC landscape knowledge is a plus.

Why Join Coty

• Work on a portfolio of iconic global beauty brands.
• Evolve in an international, diverse, and creative environment.
• Be empowered to shape earned advocacy strategies at scale.
• Thrive in a culture rooted in fearless kindness, excellence, and innovation.