Marketing Manager — Defense Tech h/F

About Alta Ares

Alta Ares is a deeptech startup founded in 2024, building real-time AI for defense operations — ISR, C-UAS, and autonomous systems. Our clients are NATO-aligned militaries and defence institutions, with regular deployments during live exercises and operational demonstrations. We raised €2M seed in May 2025, 50M in June 2026, and are expanding fast.

Our product suite includes:

• Real-time AI ISR module deployable on drones and tactical platforms

• Counter-UAS solution enabling autonomous drone takeover in GNSS-denied environments

• Full-stack MLOps platform for training & deploying military-grade AI models

• Data fusion and trajectory prediction

Role & Mission

As Marketing Manager, you will be Alta Ares' first dedicated marketing hire — owning the full marketing function from brand positioning to lead generation. You will work hand-in-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category-defining voice in AI-enabled defence.

This is a high-ownership, builder role: you will set up the foundations, own execution, and iterate fast.

1. Brand & Thought Leadership

• Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels

• Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility

• Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums

• Develop customer-facing narratives that translate technical capabilities into operational value for military audiences

2. Content & Social Media

• Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations

• Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience

• Produce post-event content, field reports, and demo recaps to amplify field activities

• Collaborate with Engineering and Product to create technically accurate, credible content

3. Events & Exhibitions

• Own the full events roadmap: planning, logistics, materials, and on-site coordination

• Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)

• Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team

• Track and report on event ROI and pipeline generated

4. Demand Generation & Lead Gen

• Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes

• Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales

• Own email marketing, newsletters, and targeted outreach campaigns

• Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data

Candidate Profile

Experience

• 3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace

• Demonstrated ability to build and execute a marketing strategy in a fast-moving environment

• Experience managing events and trade shows end-to-end

• Strong content production skills — comfortable writing for technical and institutional audiences

• Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus

• Experience in a startup or scale-up is a significant advantage

Skills & Qualities

• Excellent written English (French is a plus)

• Strong project management skills — autonomous, rigorous, and able to juggle multiple priorities

• Creative with a data-driven mindset: you measure what you build

• Comfortable operating in a lean, high-velocity environment with limited resources

• High discretion and understanding of the sensitivity of the defence sector

• Entrepreneurial spirit: you build from scratch, own your work, and move fast