Creative Producer, UGC - Remote

About Replika

Ten years ago, we built the world’s first AI companion — before LLMs, before ChatGPT, and before anyone knew what AI could be.

What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today’s tech keeps people scrolling, we discovered AIs can push us outward, if we let them.

Now we’re being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you’re feeling shy. Ideas for exploring new places when it’s easier to stay home. Daily conversation about whatever moves you — ballet, philosophy, aliens, or gossip — at 2am when no one else is awake. We’re not building an AI to validate or pacify. We’re building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We’ve been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we’re just getting started.

About this role

We’ve just rebuilt Replika and we’re going through a renaissance, and our goal is exponential growth.

UGC is how we get there. We need a creative producer who can take a positioning idea on Monday and have a dozen pieces of scroll-stopping content live by the end of the week — written, cast, shot, and shipped. This is the engine that feeds our growth, and you’re the one running it.

You’re not strategizing from a deck. You’re generating concepts, writing the scripts, writing the TikTok copy in English yourself, sourcing and briefing creators, directing the shoots, and reading the numbers to decide what to make next. The output is high, the bar is high, and the loop is fast.

We work directly with product. When a creative idea needs a product hook, we ship the product hook the same day. You’ll be in the room for that, not waiting on it.

One thing we won’t compromise on: your English has to be genuinely excellent, and you have to have really written TikTok copy in English that performed. If that’s you, keep reading.

What You’ll Be Doing

• Turn positioning and creative concepts into high volumes of UGC — ideate, script, storyboard, and ship. Several shoots a week is the normal pace, not the exception.

• Write the copy yourself. Hooks, captions, and TikTok-native copy in English that actually converts — not translated, not close enough.

• Source, brief, and direct creators and actors. You find the right people, write briefs that don’t need rewriting, run the shoot, and get the best work out of them.

• Own production end-to-end — concept, casting, locations, props, on-set direction, and post. You don’t hand this off, you run it.

• Build the workflows that let us produce at scale — pipelines, briefs, and processes other people can plug into without the quality dropping.

• Manage external agencies, production partners, and UGC platforms when it makes sense. The creative calls stay with you.

• Read the numbers. Watch what’s performing across TikTok, Instagram, and paid social, kill what doesn’t work, and pour more into what does.

• Stay on top of trends and competitor creative. You know what’s about to pop before it does, and you turn it into something on-brand fast.

What We’re Looking For

• Genuinely excellent English, and real, demonstrable experience writing TikTok copy in English that performed. This is non-negotiable, and our CEO will test it directly in the first interview. If your English copy needs rewriting, this isn’t the role.

• Extensive B2C UGC experience. You’ve produced UGC and short-form ads at volume for consumer products, and you can point to work that drove real performance, not just views.

• You’re a hands-on producer. You generate the ideas, write the scripts, source the creators and locations, and direct the shoots yourself — concept to delivery, fast and reliable.

• Strong track record producing ads for TikTok and Meta. You understand what works on each platform and why, down to the format and the hook.

• You’ve worked closely with influencers and creators — briefing them, getting quality work back, and managing the relationship without it eating your week.

• Comfortable managing external agencies and partners across content and creative without losing control of the output.

• You watch the data. Channel metrics, creative performance, growth numbers — you use them to decide what to make next, not just to report.

• You build process. You’ve set up workflows or pipelines that made a team faster or better, not just delivered your own work.

• Fast and self-directed. You ship, you learn, you ship again. You don’t wait for permission or a committee.

Bonus Points

• Experience with an AI product, an emotionally engaging consumer app, or anything in the social, communication, or entertainment space.

• You’ve built or run a UGC creator pool from scratch — recruiting, briefing, managing payments, keeping the good ones.

• Experience producing content that drove measurable installs or subscriptions for a B2C subscription product.

• Familiarity with the production back-office — release forms, usage rights, creator contracts, budgets — enough to keep things clean without it slowing you down.

• An eye for aesthetics. The work should look good, not just convert.

What You’ll Get

• Competitive compensation.

• Flexible job schedule and generous vacation policy.

• No corporate bs.

• Push the boundaries of applied AI in a consumer setting.

• Fully remote.