Sales Manager - France/Benelux/Spain

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

Norton is looking for a driven and strategic Sales Manager will help lead sales growth and dealer network development across the assigned territories for France, Benelux and Spain (Cluster Model) This is a key role within our commercial function, responsible for managing relationships with our dealer network, hitting wholesale and retail sales targets, and driving the strategic development of our brand presence in-market.

The Sales Managers will blend territory sales management, dealer support, and network development planning, ideal for someone with strong commercial instincts and deep knowledge of the motorcycle industry landscape. But also manage the territory Area Sales Managers

Duties/Responsibilities:

Dealer & Network Development

• Build and maintain strong, productive relationships within these specific regions (Or Multiple) set up for Norton to drive performance and engagement.

• Identify opportunities for improving dealer capability, standards, and customer experience.

• Assess gaps in network coverage and support the strategic onboarding of new partners.

• Support dealer appointments, terminations, upgrades, and compliance with brand standards.

• Collaborate with marketing and after-sales to ensure holistic dealer development.

Sales Performance

• Achieve retail and wholesale targets for motorcycles, accessories, and services in the assigned region.

• Collaborate with dealers to plan and execute monthly/quarterly sales activities and promotional campaigns.

• Monitor sales KPIs, pipeline activity, and conversion performance—provide guidance and corrective actions as needed.

• Champion new model launches and dealer readiness (training, POS, demo fleet, etc).

Market and Operational Insight

• Act as the voice of the market back into the business, spotting trends, competitor activity, and risks.

• Feed insights into sales forecasting, product demand planning, and customer targeting.

• Support regional events, demo days, and ride-outs where commercially beneficial

Personal Specification

• 8+ Years of experience with a proven track record in sales, territory, or account management ideally in the motorcycle, powersports, or automotive sectors.

• Experience working with or within a dealer network is highly desirable, and has been responsible for managing markets via importer retailers

• Familiarity with retail sales process, wholesale terms, and network development frameworks.

• Commercially savvy, target-driven, and confident in managing performance conversations.

• Strong interpersonal and influencing skills able to build rapport across varying dealer profiles.

• Structured, analytical, and comfortable interpreting sales data to drive actions.

• Resilient, self-motivated, and able to thrive in a dynamic, field-based environment.

• Full motorcycle licence strongly preferred.

• Willingness to travel extensively within the region (occasional overnight stays).

• Flexible to attend weekend or evening events when required.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS