Senior Specialist - Brand Comms, Sneaker (South)

AT A GLANCE

Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally and redefining sportswear through pioneering technology, bold innovation, and a commitment to sustainability. Having already inspired millions of runners worldwide, we are now seeking a Brand Comms Specialist to own our narrative across the South subregion.

Reporting to the Sub-Regional Brand Comms Lead, this role brings On to life within youth sneaker culture across our key cities. The Senior Specialist builds authentic relationships with creators, communities, partners, and store teams — activating with credibility and driving our ambition to be the most aspirational sportswear brand in youth culture. Operating across channels and head-to-toe product, the role delivers culturally resonant local execution and elevates On’s presence across our most influential cities.

YOUR TEAM

We are On’s South Europe Marketing Team, united by a clear mission: to amplify On’s brand, ignite brand love and build deep, lasting connections with our fans and communities in South Europe (France, Italy, Spain). In this role, you sit at the intersection of two dynamic forces: the Brand Comms South Team, a forward-thinking group that shapes the overarching brand narrative and creative frameworks across the sub-region and the Brand Activation South Team, your peers supporting our wholesale partners and delivering B2B activation.

Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the South Europe market.

YOUR MISSION

• Build authentic relationships with creators, communities, partners, and store teams to grow On’s relevance within youth sneaker culture.
• Translate the sneaker brand strategy into high-impact local activation — bringing stories to life with cultural nuance and credibility across key cities.
• Strengthen our on-the-ground network by connecting with emerging voices, neighbourhood crews, and cultural movements that shape influence.
• Show up in the right places, with the right people, in ways that feel natural to both the community and the brand.
• Partner with Strategic Partner Marketing and key wholesale accounts to convert brand heat into franchise demand and in-store relevance.
• Activate global and regional campaigns locally through head-to-toe storytelling, content, seeding, events, and community moments.
• Make frontline retail teams in key wholesale partners true ambassadors for the brand through education, immersion, and consistent touchpoints.
• Collaborate with Brand Management, Comms, Brand Studio, Brand Experience, Product, Sales, and Ecom to ensure cultural and sneaker insights shape future plans.
• Track cultural signals, local youth trends, and community dynamics — bringing sharp insight to inform the sneaker brand direction.
• Drive measurable impact through increased cultural relevance, stronger community connection, and elevated franchise visibility.

YOUR PROFILE

• Typically, we look for 4–6 years of experience in Brand Communications, Brand Marketing, Partnerships, or a related role, with experience in the sneaker, fashion, or lifestyle industry.
• You have a genuine understanding of sneaker culture and the communities, talent, and partners shaping it, with a strong network across sports, sneaker, and movement communities.
• You're excited to build something new—proactively identifying opportunities, shaping workstreams, and helping define how On wins in the sneaker space across the South region.
• You combine strategic thinking with a hands-on, solution-oriented mindset, delivering integrated marketing initiatives across product storytelling, talent, partnerships, seeding, and community activations.
• You have experience working with retail or wholesale partners and understand how brand marketing drives impact with key accounts.
• You thrive in fast-paced, evolving environments, taking ownership, working autonomously, and bringing structure to ambiguity.
• You communicate confidently, build trusted relationships, and collaborate effectively across teams, partners, and communities.
• You are fluent in French (C1+) and proficient in English. As English is our shared professional language.
• You're based within proximity to Paris and are excited to travel regularly across key South markets, including Marseille, Milan, and Zurich.
• You embody On's entrepreneurial mindset, are a true team player, and live our five Spirits (explore our careers page to learn more).