B2B & Trade Project Manager - M/W/X
- Within the Marketing Operations team, reporting to the B2B & Trade Marketing Manager, your main missions will be to support the development of meaningful relationships with our brands and activate the brands on our Veepee websites
- You will be responsible for a certain product vertical or business across all our B2C countries
- Marketing activations of our brands: You are responsible for planning and setting up marketing actions/campaigns focused on activating our brands and offer on all our B2C platforms
- Co-define the planning with your marketing & planning colleagues, whilst having an international vision for each brand (keeping in mind benchmarks & specificities of each local platform)
- Brief & collaborate with different stakeholders (brands, design, CRM, B2B colleagues...) on your actions to collect all you need
- Implement (trade) animations and thematic campaigns and coordinate with other teams to implement other actions (adhoc communication, merchandising, etc.)
- Analyze the results of your campaigns, do the required reporting & use these learnings going forward
- Perform market trend analysis to understand market & brand dynamics that could be relevant for your business/ product category
- Strategic brand development: You support the business to further develop our strategic accounts
- Develop annual plans for our strategic brands addressing both brand and Veepee challenges
- Collaborate with commercial teams to support strategic brand meetings (prepare presentation materials and assist to meetings if relevant)
- Collaboration with commercial teams: You are the partner for commercial teams (of your vertical and/or business) to support them & their brands with their marketing needs
- Collaborate with commercial teams across countries to ensure brand plans are prepared, executed and communicated
- Be the spokesperson of marketing towards your commercial teams on general marketing topics (Value proposition, Market Insights, Pink Box, etc.)
- Collaboration with marketing teams : You collaborate closely with your marketing colleagues to ensure all actions are coordinated and fit the full platform
- Collaborate closely with your colleagues of the B2B & Trade team to optimize the balance between verticals and businesses
- Guide & coach our more junior B2B & Trade colleagues to develop their skills and improve performance
- Collaborate closely with your colleagues of the CRM team to execute brand activation plans (e.g. coordination of adhoc communication, translations, etc.)
- Collaborate closely with your colleagues of the Projects team to align planning and execution of campaigns/projects
- Collaborate with other marketing teams to optimize planning, ensure operational excellence and working as efficiently as possible as a team
- Give support to other teams for translation needs
- Marketing competencies (brand and trade marketing)
- Project management
- Commercial mindset & understanding of brand environments
- Consumer mindset & understanding of consumer trends
- Proficient to carry out commercial & marketing analysis
- Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
- Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
- Professional fluency in English (spoken & written)
- Creative and innovative thinking
- Business and result oriented with an analytical mindset
- Proactivity and agility, ability to find solutions
- Attention to detail, organizational and prioritization skills
- Commercial thinking - both brand and consumer focused
- Strong oral and written communication skills
- Strong interpersonal skills
- Persuasive abilities and capabilities to unite and motivate
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