CRM & E‑Merchandising Manager [CDI]

Good Brands is an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, our first brand - Typology - became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location : Paris (11e arrondissement)

Mission : We are looking for a CRM & E‑Merchandising Manager to drive customer growth, retention, and conversion across our e‑commerce ecosystem.

You will own & execute the CRM roadmap (newsletters, flows, SMS, whatsapp…) and the e‑merchandising strategy of our Typology websites & apps, ensuring a seamless, high‑performing customer journey aligned with brand positioning and commercial objectives.

You will work closely with Product, Data, and Tech teams to translate insights into impactful, scalable initiatives.

Responsibilities:

• Define and execute the CRM strategy across email, SMS, push, whatsapp and other possible upcoming channels : Build, run and optimize lifecycle flow programs (onboarding, replenishment, cross‑sell, reactivation,…). Own the CRM calendar in line with seasonal priorities, launches, and brand moments. Segment regularly audiences using behavioral, transactional, and demographic data to drive relevance. Monitor deliverability, performance, and compliance.

• Own on‑site merchandising strategy to maximize conversion, AOV, and revenue : Optimize constantly category pages, product listings, recommendations, bundles, and navigation, according to stocks, sales targets, and seasonality. Lead homepage strategy in coordination with launches, campaigns, and stock constraints. Partner with UX, Product, and Tech teams to test and deploy new initiatives through our websites and apps.

• Performance & Analytics : Identify and rack KPIs for both CRM and e-merchandising. Run A/B tests and continuously optimize content, mechanics, and user journeys. Produce clear reporting and actionable insights for stakeholders.

• Collaboration & Project Management : coordinate internal teams and external partners (CRM tools) to ensure consistency between communication plan, CRM messages and on‑site experience. Contribute to international expansion and local adaptations where relevant.

Profil

• 3–5 years of experience in Digital product management or CRM, preferably in the e‑commerce space

• Strong analytical mindset with hands‑on experience using CRM and analytics tools

• A consumer centric mind and appreciation of great copywriting

• Excellent project management skills

• Comfortable working in a fast‑paced, data‑driven environment

• Fluent in English; French is a strong plus

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates .

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.