Product Manager Asian range - Independent FS - CDI

Within the Foodservice Marketing department at Ajinomoto Frozen Foods, you are responsible for the product development and marketing strategy both pre-launch and post-launch.

Product Portfolio Management/Innovation Launch:

• Based on your diagnosis, you make quantified recommendations for product renovation or innovation
• You manage innovation/renovation projects according to the established innovation pipeline, from the testing phase to their launch plan with customers, in collaboration with the relevant departments (quality/R&D/logistics...)
• You define and deploy your innovation launch plans on the relevant channels, in collaboration with the rest of the FS team and the sales teams
• You monitor and analyze the performance of launch plans: reports, KPIs, and corrective actions

Business Intelligence :

• You ensure competitive intelligence and monitor customer usage & trends
• You connect with sales teams to gather customer insights that can feed plans and help understanding their usage and expectations onr the category (notably through market visits).
• You monitor the performance of products and categories within the product portfolio

Marketing strategy:

• You collaborate in the construction of the annual FS marketing plan based on your market diagnosis, range, and competitive intelligence
• You push recommendations on product development/renovation
• You recommend an annual activation plan for your channels and implement the necessary means to achieve the set objectives

Sales support :

• Based on the analysis of user’s Touch Point (or customer journey), you develop and implement the relevant activation leverages to support your launches or renovations (creative briefs, ofline support development, online animation recommendations...)
• You are responsible for the product content (USP, arguments...) implemented in the sales or activation tools.
• You develop the associated sales tools linked to this content for the frozen Asian FS ranges

Required knowledges and skills, Experience, know-how, and interpersonal skills with rating (requires basic knowledge, practice, mastery, or expertise)

• First marketing experience ideally in FS (minimum 5 years)
• Deep understanding of value chain
• Strong organizational and coordination skills
• Ability to manage multiple project in parallel
• Team spirit and leadership
• Communication internal and external
• Adaptability and customer orientation
• Fluent English is essential - proficiency in another language (Chinese, Spanish, Dutch, German, Italian) is a plus
• Strong interest in the food industry, especially Japanese food and Asian Food
• The desire to evolve in a short structure rich in learning is a real plus

About us

We are a subsidiary of the Ajinomoto group, a key player in Japan and a solid reference in food, health and bioscience at the global level. Present in more than 30 countries, with a turnover of nearly 9 billion euros and more than 34,000 employees, the Ajinomoto group combines scientific innovation and culinary know-how to promote healthier eating. Recognized worldwide for its commitment to sustainable development, the group acts for the preservation of the environment and the well-being of populations, which its motto echoes: "Eat Well, Live Well".
The Ajinomoto group is present in Europe through several subsidiaries, including the French subsidiary Ajinomoto Foods Europe, composed of the Solutions and Ingredients Division and the Frozen Food Division.

The Frozen Food Division offers unique frozen specialties from French and Japanese cuisines on many distribution channels. We are proud to be the number one in Gyoza in France* and in Japan** and to be a manufacturer of macarons that counts internationally.

We are more than 500 passionate employees spread over our headquarters in Paris, our sales offices in Europe and our two production sites based in Neubourg in Eure and in Castelsarrasin in Tarn-et-Garonne.
Joining our Frozen Food Division means joining a human-sized company that values diversity and initiative in a friendly environment.
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