Marketing Lead, Europe - Family Tech (B2B2C & B2C)

Ready to build a market, not just run a campaign? Approach People is hiring for a fast-growing US family-tech scale-up. Its co-parenting platform is used by millions of families and recommended by courts and family-law professionals. The product is already live in France with strong early traction, and this is the first dedicated marketing role for Europe.The roleBased in Paris (flexible/hybrid), you’ll own the go-to-market for Europe, starting with France. You’ll work hand in hand with the local sales team and the US growth, lifecycle, content and product teams, and build your own team as the region grows.What you’ll doDefine and own the European marketing strategy and acquisition targets, starting with FranceGrow the professional referral channel (family lawyers, mediators, notaires) through content, events, partnerships and referral programmesDrive B2C acquisition: paid, App Store/organic, partnerships, content and lifecycleLocalise messaging so it feels native, not translated, and brief the US teams on what Europe needsBe the voice of Europe with product and leadership, and hire the team as the market scalesAbout you8+ years in marketing for digital or consumer products, with both partner/channel and direct consumer acquisition experienceA track record of launching something from scratch and growing it, with numbers to showHands-on with the core toolkit: paid, ASO/organic, content, CRM/lifecycle, analyticsDeep understanding of French family culture and the legal ecosystem; legaltech, parenting or subscription experience is a big plusFluent in French and English, comfortable with some overlap with US time zonesWhy joinA mission-driven product that genuinely helps familiesA greenfield role with real ownership and the chance to build a teamStrong benefits, a flexible working model and a warm, low-ego cultureApproach People is partnering with our client on this search – all applications are handled in strict confidence.Location ParisLanguage(s) French, English Type of contract Permanent ContractExperience required 8 years