Marketing Activation Lead - Vitamin Well France

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Within the framework of a maternity leave, we are looking for a Marketing Activation Lead to manage the local marketing team and drive the execution of the marketing agenda in the French market.

This is a permanent position (CDI) starting in June 2026. The role will initially cover a maternity leave (June 2026 – January 2027), after which you will transition into a long-term role within the marketing team, with scope defined based on business needs.

About the role

In this role, you are responsible for driving brand visibility and relevance for Vitamin Well, NOCCO, and Barebells through relevant channels, partnerships, and activations. You ensure global strategies, concepts, and launches are executed in a relevant and impactful way in the local market, with social media as a key priority.

The role focuses on leading the day-to-day work, prioritization, and team coordination.

In this role you will

• Drive and strengthen the local social media and digital approach across brands, ensuring relevance, engagement, and continuous development

• Work closely with the Social Media Lead to ensure social media is effectively used to amplify activations and strengthen brand relevance

• Lead and support the French marketing team in the daily work, setting direction, creating structure, and ensuring strong engagement

• Drive local brand activation and community building across all brands, leveraging networks within fitness, running, and lifestyle communities to unlock partnerships and opportunities

• Plan and execute cost-efficient, high-impact brand activations and events through partnerships and collaborations, in close dialogue with HQ

• Ensure strong and consistent brand presence across all touchpoints, aligned with global strategy but adapted to local context

• Collaborate closely with global marketing and Sales to deliver campaigns, launches, and commercial priorities

What you can expect

• Responsibility for local execution and brand presence in France

• A hands-on role with clear impact on how our brands are executed in the market

• Close collaboration with global teams, combined with strong local ownership

• A fast-moving environment where decisions turn into action quickly

• A team with high energy and strong engagement, where your role is to provide structure, prioritization, and momentum

Who you are

You are a hands-on marketing professional, comfortable working close to execution and the market. You are a social media expert, understand how it contributes to engagement and brand growth, combined with a solid offline brand activation expertise. You understand how brands grow through presence, communities, and relevance, and know how to create impact with limited resources through smart prioritization.

With a strong sense of ownership, you naturally take the lead in driving structure, prioritization, and energy in a team, building momentum through clarity, relationships, and execution.

You are socially and culturally aware, with a strong understanding of how brands should show up across channels, especially in social media and digital — and how to collaborate with specialists to make it work.

To succeed in this role, you likely have

• 5 years experience within marketing, brand activation, or community-driven roles, ideally in FMCG, lifestyle, or sports

• Hands-on experience with events, activations, and partnerships

• A strong understanding of social media and digital, and how it connects to brand building, activation, and engagement

• A strong network, or ability to build networks within relevant communities

• The ability to create impact through creativity and prioritization

• Experience leading or guiding a team, with a natural leadership style

• Strong communication skills and ability to collaborate across teams and functions

• Fluency in English and French

Welcome with your application at the latest April 26th 2026.

We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.