Head of B2B Sales France

What Do We Do?

Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.

Electra is constantly innovating to make electric vehicle charging easier , with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.

Based in Paris, Lyon, Bordeaux, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030 , proud to contribute to the energy transition in Europe.

In 5 years, we have:

• Deployed +700 stations and over 4000 fast-charging points

• Secured thousands of stations to establish Electra as a leader in the European market

• Opened several offices in France and Europe

• Raised over €1 billion in equity and debt financing from renowned investors and institutions

• Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award

• Assembled a team of over +280 talents… and this is just the beginning !

Your mission

As Head of B2B Sales France at Electra, your mandate is clear: build the B2B commercial machine in France . You own the French market end to end go-to-market execution, team, pipeline and closing of strategic fleet accounts with the goal of making it Electra's reference market for B2B commercial performance.

You report to the SVP Revenue . Day to day, you work closely with Product, Sales Ops, Marketing and Legal .

Your main missions:

1) Build and run the FR Sales machine

• Drive the execution of the B2B fleet go-to-market in France: field segmentation, ICP targeting, vertical prioritization, and positioning/offer adapted to the French market.

• Apply, challenge and evolve the playbooks defined at group level (prospecting, qualification, discovery, business case, negotiation, contracting), adapting them to the realities of the French market.

• Run the daily commercial activity engine: prospecting velocity, pipeline generation and disciplined progression of opportunities.

2) Forecasting

• Own the pipeline, revenue and margin targets for B2B France, as well as the quality of the FR forecast.

• Lead local commercial governance: review cadence (pipeline, forecast) and standard KPIs (coverage, conversion, cycle, win rate) aligned with the group framework.

• Apply the group pricing & discounting policy in the field (in coordination with the Pricing team) and surface the necessary adjustments tied to French market dynamics.

3) Key accounts and complex deals

• Personally own a portfolio of strategic French accounts and lead multi-stakeholder negotiations.

• Build client business cases (TCO/ROI) and secure contractual terms (SLA, penalties, volumes, deployment).

4) FR team organization and leadership

• Recruit, structure and directly manage the FR Sales team this is the heart of the role.

• Define territories, individual targets, coaching rituals, onboarding and sales enablement for the France organization.

• Work closely with the SVP Revenue and Sales Ops to feed the RevOps / CRM function (process, data quality, reporting) and keep the FR machine well-oiled.

5) Voice of the French market internally

• Structure field feedback (objections, expectations, enterprise requirements) and surface it to the SVP Revenue and Product as offer/product priorities.

• Co-build with Marketing a France- and segment-oriented demand gen strategy (ABM/events/partnerships).

• Be the "proof point" of the European playbook: what works in France becomes the model the SVP Revenue scales internationally.

Your profile

• 7+ years of experience in B2B sales, with a solid track record of building and scaling a commercial business in a market ideally France.

• Experience with complex sales cycles with key accounts, ideally in an environment related to corporate fleets, mobility or energy.

• Builder/hands-on mindset: you don't just define the strategy, you set up the team and the pipeline and you close deals yourself.

• Natural leadership: ability to recruit, rally and coach a team, with real management experience.

• Results-oriented, while staying attuned to client and market feedback.

• Strong knowledge of the French market and its fleet/mobility ecosystem (a plus).

• Rigor, autonomy and a sense of organization: you know where you're going and how to get there.

• Sensitivity to the energy transition and motivation for an impactful project.

• A good level of English is essential to interact with international teams.

⚡️ What Electra Offers You

• A key role in a massive international rollout of Europe’s largest fast-charging network

• Opportunities to grow across engineering, operations, and strategy

• A collaborative and mission-driven environment

• Real impact on the energy transition and the future of mobility

• An attractive compensation package with fixed and variable components (evaluated and paid quarterly)

• Brand-new offices in the 2nd arrondissement of Paris

• 2 days of remote work per week

• Alan health insurance (50% covered by Electra)

• Meal vouchers via Swile card (€10/day, 50% covered by Electra)

• A quarterly company-wide event with the entire Electra team

• Sustainable Mobility Package

• Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)

• Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra

At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves, fully expressing their potential. We are committed to equal opportunities and do not tolerate discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.

Even if you don’t tick all the boxes, we encourage you to apply! We value potential, motivation, and a growth mindset just as much as experience.