Senior Manager Global Marketing KOL Engagement & Customer Education

SUMMARY OF THE POSITION

This role will support the planning, delivery and optimisation of global commercial KOL engagement and customer education activities within the brand portfolio. The position is ideal for a strong executor with experience in global or regional marketing who is looking to grow into broader strategic responsibilities over time.

Working closely with senior global leads, affiliates and cross-functional partners, the Manager/Sn Manager plays a hands-on role in executing global programmes, coordinating stakeholders, ensuring compliant delivery and supporting insight generation to inform future strategy.

MAIN RESPONSIBILITIES & TECHNICAL COMPETENCIES

Customer Education & Training Programme Delivery

• Support the planning, execution and continuous improvement of global customer education and training programmes across the brand portfolio

• Coordinate logistics, timelines, materials and stakeholders for global training initiatives (F2F and digital)

• Ensure programmes are delivered on time, on budget and in full compliance with internal SOPs and governance requirements

• Contribute to the development and maintenance of training materials, tools and resources working with internal and external partners as required

• Support impact tracking and KPI reporting for training initiatives, helping to assess reach, quality and outcomes

Global KOL engagement – Execution and support

• Support the implementation of the global commercial KOL engagement strategy in line with defined brand and franchise priorities

• Coordinate global KOL activities including commercial Advisory Boards, speaker programmes, congress engagement and educational initiatives

• Maintain and support global KOL mapping profiling, segmentation tools and collaboration with global and local teams

• Act as a key operational contact for affiliates, supporting alignment between global approach and local execution while respecting lobal ownership of relationships

• Collect and synthesise KOL insights from activities and markets, feeing into global teams to inform ongoing optimisation

Global Congress & Event Support

• Support the execution of the global congress strategy for the brand portfolio including preparation, coordination and follow up activities

• Work cross-functionally with the marketing, medical, business ethics and external vendors to ensure smooth delivery of Ipsen’s’ commercial presence and customer facing activities

• Lead on post-congress reporting and insights consolidation

Cross-Functional & Affiliate Collaboration

• Work closely with global medical, market access, legal, compliance and other functions to ensure aligned and compliant execution

• Support affiliate teams with the roll-out of global initiatives, tools and programmes and acting as a point of contact for questions and guidance

• Contribute to best practice sharing across markets and help identify opportunities for process of executional improvements

Operational Excellence & Compliance

• Ensure all activities are delivered in full compliance with Ipsen policies, SOPs and applicable regulations

• Support budget tracking for assigned activities and programmes

• Contribute to the continuous improvement of operations processes related to KOL engagement and customer education

KNOWLEDGE & EXPERIENCE

Knowledge & Experience (essential):

• Solid experience in the pharmaceutical or biopharmaceutical industry in marketing, training or customer engagement roles

• Experience in HCP education, training programmes, congress activities at national, regional or global level

• Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada),

Knowledge & Experience (preferred):

• Regional or global marketing experience

• Knowledge / previous experience with Veeva PromoMats

Education / Certifications (essential):

• Degree-level education, ideally in life sciences or in business studies

Language(s) (essential):

• Fluency in spoken and written English

Language(s) (preferred):

• Knowledge of additional languages such as French would be beneficial

#LI-Hybrid