Maison Margiela GLOBAL PRESS AND VIP OFFICER

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.
In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

The Global PR and VIP Relations Officer for MM6 is responsible for managing and enhancing the brand's public image through strategic communication efforts. They develop and implement PR & VIP campaigns, manage media relations. The role involves coordinating with various stakeholders to promote the brand, handling crisis communications, and ensuring consistent messaging across all channels. Additionally, they are responsible for reporting on the performance of PR and VIP activities, analyzing media coverage, and providing insights to optimize future strategies.

Job responsibilities and activities

Editorial Coverage/ Sample Trafficking:

Support global editorial and VIP request for MM6.

Responsible for coordinating and proactively responding to all editorial request in a timely manner.

Prioritize editorials and supply of samples, in order optimize coverage.

Cultivate, foster and maintain strong relationships with assistants and editors at all print and digital publications, as well as stylists & their assistants.

Maintain weekly activity reports of samples sent out each week.

Schedule, facilitate and handle editor and stylist appointments as necessary.

Ensure that samples are returned in favorable condition and liaise with publication on invoicing and repairs if anything is returned damaged or lost.

Seasonal MM6 Shows/ or Films & Pre-Collection presentations:

Support MM6 Global Senior Pr Officer on fashion show logistics; seating, backstage, film/photo, interviews, VIP dressing and accommodations, Fittings, assembling reviews for seasonal shows.

Support and implement global roll-out plans for film releases.

As needed, organize and support press attendance at Pre-Collection presentations and ensure coverage of those collections.

Coordination with Intl. Press Offices to brief them on seasonal roll-out strategies and supervise samples to and from Intl Offices

Intl PR Agencies:

Responsible to attend and contribute to briefings with Intl PR offices and Agencies to keep them informed on HQ plans for MM6, product pushes and sample status.

Support MM6 Global Senior PR Officer to liaise with Intl PR offices and Agencies to ensure all press targets and execution is on-brand.

Manage dispatch and return of duplicate collections to and from intl. offices.

VIP & Celebrities:

Profiles and events research

Fittings

Support placements on brand-appropriate celebrity placements & dressing for MM6.

Editorial VIP Coverage / Product & News placements :

Proactively work on fashion placements and remain informed which stories and trends magazines are working on

Work with MM6 Global Senior PR Officer to proactively pitch product placements.

Distribute approved press releases and brand imagery to Intl Offices, relevant press and stylists

Lookbooks:

Seasonal distribution of digital lookbooks to relevant editors, stylist & intl offices

Samples:

Manage and execute the ordering seasonal press sample sets.

Manage and execute sample trafficking teams. Ensure that samples are well maintained, and shipping procedures and streamlined.

Support MM6 Global Senior PR Officer to ensure optimal use of samples for top tier magazines & celebrities.

Showroom & Shopping Area :

Supervise the showroom & shipping team, communicate clearly and precisely on deadlines, recipients' addresses, pro-formas, etc

Ensure samples are kept in favorable condition.

Manage sample trafficking teams to ensure that shipping procedures are streamlined.

Invoice magazines for lost or damaged samples

Credit Information:

Oversee and ensure proper credit information for MM6 is relayed to all requesting Publications.

Collaborations MM6 :

Support MM6 Global Senior PR Officer for Celebrity seeding of MM6 x Collab Products

Reach out to VIP, agents and collect all information's needed for seedings.

Reporting:

Generate and Assemble all reports for all product categories including MM/MM6, Special projects, VIP, Collaborations

Ensuring that weekly and monthly reports are distributed in the correct format, to all necessary recipients and contain all relevant information.

Oversee intern in keeping track of all published and forthcoming credits and managing monthly editorial credit report.

Using DMR, run monthly editorial reports and competitive analysis reports, pro-actively work on increasing year over year coverage.

Produce and send weekly press clippings & sent to OTB and & to suitable international MM stakeholders

Organize and work with Head of PR to produce all editorial recaps.

Seeding:

Together with MM6 Global Senior PR Officer compile list for key members of the press, influencers, VIP, who should receive gifts to optimize coverage and results.

Coordinate with teams to receive gifts and ship in a timely manner.

In-Store Events, store openings:

As suitable, support MM6 Global Senior PR Officer to obtain press coverage of in-store events and store openings.

Competitive & Industry:

Stay up to date on industry trends, editorial changes and competitors' initiatives.

Other :

Support MM6 Global Senior PR Officer for pitching magazines and editorial sites for products push.

Support MM6 Global Senior PR Officer for pitching MM6 event coverage to editorial sites.

MISC :

Interact with the studio and merch to loan pieces for fittings, retrieve prototypes etc...

Skills and experience

Strong written and verbal communication skills, with experience in crafting press releases, articles, and social media content

Expertise in media relations and building connections with journalists, influencers, and stakeholders

Experience in developing and executing PR campaigns and managing brand reputation

Proven ability to handle crisis communication and maintain a positive public image

Knowledge of digital PR strategies and social media platforms to enhance brand visibility

Strong analytical skills for tracking PR performance, media coverage, and providing actionable insights

Fluent French, English required; Italian is a plus

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