Lead Generation Manager - (F/H)

Started in France in 2016, Mytraffic mission is to empower commerce professionals with the best location analytics and insights to be smarter every day and design the best experiences in physical locations.

We already serve more than 500 customers in many different sectors (Retail, Real Estate, Consulting Companies, Cities…) all over Europe to help them expand their businesses, analyze or predict performances of investments, understand their customers’ habits, benchmark their results with competition… Mytraffic is a hyper growing scale up (+110%/year) supported by a 30 Millions € Series B fundraising round with Axa Venture Partners, Alven and Kernel Investissements in November 2022 to finance its European expansion.

In January 2024, Mytraffic announced the strategic acquisition of the Spanish start up Geoblink, becoming Europe's premier location intelligence platform.

In a time of technological transition (AI boom), we’re launching our “sales level up” plan to transform our Sales team into a high-performing powerhouse. The role of Lead Generation Manager will be key in driving this transformation.

🌟 Be a Key Player in Our AI-Powered GTM Transformation

We’re rebuilding our Go-To-Market engine from the ground up with automation, AI, and data at the core.
As a Lead Generation Manager, you’ll be at the heart of this transformation, helping us shape a smarter, more scalable lead generation machine.
You’ll work closely with our Revenue Ops, Sales, and Growth teams to design and implement AI-driven workflows that generate highly targeted and actionable lead lists, fueling our sales teams with precision.
It’s an opportunity to test the latest tools, automate manual flows, and help define the future of B2B acquisition.

🔍 What You’ll Do: Build & Run

Work closely with Sales on a day-to-day basis to sharpen targeting, sources, and personas
Build high-quality lead lists using our full stack: CRM, tools like Clay, and intent-based or ABM strategies
Design scalable approaches to reduce reliance on manual tasks
Set up automated workflows for lead capture, qualification, and handoff to the right teams
Experiment with cutting-edge automation and AI tools (Clay, GPT, Zapier, Phantombuster…) to eliminate repetitive work and spot weak signals
Continuously optimize our lead gen engine from detection to conversion
Contribute to the structuring and documentation of acquisition processes

✅ What You’ll Learn

How to deploy a modern, scalable, AI-centric lead generation strategy
How to build and automate systems to generate, qualify, and route leads
How to drive real business impact in a fast-paced environment
Key B2B techniques like ABM, intent data, and behavioral scoring

🧠 Who You Are

Curious, resourceful, and comfortable with digital tools
You love to test, automate, and iterate quickly
Understanding of B2B, sales cycles, and digital marketing
Comfortable working with data (Sheets/Excel, no-code tools, CRM, maybe even SQL)
Analytical, detail-oriented, and results-driven
Bonus: familiarity with scraping, APIs, enrichment logic, or AI tools
In your last year of business, digital or web school
You’re fluent in French and English

🙌 Why Join Us?

A strategic role at the core of our sales engine

Full ownership: test fast, iterate freely, make a real impact
Work with a forward thinking team that values responsibility and innovation
Learn and grow on tools like Clay, Lemlist, Hubspot, GPT, Zapier & more
Build skills that are highly sought-after in today’s AI-powered B2B landscape

⚙️ The Recruitment Process

1️⃣ 30 min with Alex, Revenue Ops Manager

2️⃣ 30 min with Pauline, Deputy CRO

3️⃣ 45 min Business case