Chief Marketing Officer - Groupe Sparteo

Sparteo is an independent suite of AI-powered advertising technologies built on sustainable, sovereign infrastructure.

Since 2018, we’ve been reshaping programmatic advertising to make it faster, more transparent, and more profitable by building the most direct path between publishers and advertisers.
But we don't stop here: wherever attention lives, on the web, in apps, on CTV, and beyond, our mission is to monetize audiences , across every device. Our data-driven tech delivers 30% higher revenues for our clients on average than traditional solutions.

Our Solutions:

→ Actirise: the display tech designed for performance
→ FastCMP: the consent management platform specifically designed for business purposes
→ Meetscale: the most advanced SSP for Publishers and Ad Networks
→ Viously: the ultimate all-in-one video tech solution
→ Voxeus: the audio distribution and monetization technology

Behind Sparteo’s growth is a team of 100+ talents across 11 countries, united by a shared ambition to redefine the future of digital advertising.

Our dedication has placed Sparteo among the most dynamic tech players in Europe:

• FT1000 ranking – Among the fastest-growing European companies in 2024 & 2025

• The Europas – Featured in the list of 100 hottest startups

• Pixalate Ranking – #1 Web SSP in France with our Actirise solution, overtaking Google AdExchange

These milestones are just the result. What truly sets us apart is how we work: at Sparteo, we don’t settle, we act.

• We are Drivers, not passengers: We take the wheel and own our results.

• We are data-obsessed : Facts guide us, not assumptions, not egos.

• We think as one : Collective goals come before personal wins.

• We trade off : We simplify, prioritize, and go for high-impact results.

• We solve problems : We own challenges and turn ideas into action.

• We say what we do : Radical transparency is how we grow, no fluff, no hiding
  

Discover our journey, products, and culture on our website

Your Job

Reporting directly to the CEO, the CMO will own the full marketing strategy across the Group. The role is remote, with a strategic responsibility for designing and piloting Sparteo's brand entry into the US market.

This is a builder's role: you will structure what doesn't yet exist, challenge what does, and operate with a high degree of autonomy and accountability.

Brand & Positioning

• Define and operationalize Sparteo's brand strategy across all markets, ensuring coherent positioning as a premium AdTech player

• Lead brand architecture decisions across the Group's entities and products

• Design the US brand entry strategy: positioning, messaging, competitive differentiation adapted to the North American publisher and agency ecosystem, without a local team on day one

• Drive institutional visibility across all major ecosystem mappings

• Build and maintain a Trust Architecture across all markets: develop Sparteo's reputation on review platforms as a genuine reflection of customer satisfaction and a credibility signal

• Own thought leadership strategy: industry events , earned media, executive visibility on both sides of the Atlantic

• Oversee all external communications in coordination with PR partners

Product Marketing

• Partner with Product and Sales to translate technical capabilities into sharp go-to-market narratives

• Own the competitive intelligence framework: positioning maps, battlecards, win/loss analysis

• Drive product launches and define the messaging for each product line by market segment relevant to the US market

• Align ICP definitions across Sales and Marketing, per geography

• Own the WordPress plugin growth strategy: visibility on WordPress.org , ecosystem partnerships to accelerate installations, and alignment with publisher communities around the WP stack

Growth Marketing

• Design and execute a full-funnel generation strategy, with clear KPIs by channel and market

• Own the marketing tech stack (CRM integration, marketing automation, attribution) and its ROI

• Define and track revenue-impacting metrics: MQL → SQL conversion, CAC, pipeline contribution, LTV

• Lead Sparteo's organic and algorithmic visibility strategy, encompassing technical SEO and emerging search paradigms, to establish Sparteo as the go-to reference in AdTech across all channels where our prospects seek answers

• Orchestrate Sparteo's community presence strategy across the channels where our market's decisions are shaped, and build an Expert Advocacy program that positions Sparteo as the reference solution among independent consultants and sector specialists

️ Team & Organization

• Build, recruit, and lead the marketing team from remote

• Define the team's operating model, OKRs, and budget allocation

• Act as a cross-functional connector between Sales, Product, Data, and Finance

Your profile for this job

Must-Haves

• 15+ years of marketing experience, with at least 5 years in a senior leadership role (VP or above)

• Full professional fluency in French and English, with direct experience navigating both the European and US market dynamics

• Proven track record of building a marketing function in a scale-up

• Experience owning brand strategy and performance marketing simultaneously

• Strong commercial acumen: you understand pipeline, revenue cycles, and enterprise sales dynamics

Strong Plus

• Deep AdTech / programmatic knowledge, you speak SSP, DSP, header bidding, and cookieless without a glossary

• Having worked in or with the US AdTech or media ecosystem (publisher-side, or platform)

• Experience launching a brand in a new geography without a local team

• Exposure to multi-entity group marketing (holding structure, brand architecture)

• Previous experience working with a product-led or engineering-led organization

• A strategic thinker with an 'AI-native' reflex, you excel at deconstructing business complexity into flawless operational blueprints . You don't just use AI; you design the structured documentation and logic flows that allow intelligent systems to execute our vision with precision

Leadership Profile

• Strategic and hands-on

• High ownership, low ego: comfortable leading without a fully-built team beneath you

• Data-driven decision-maker who doesn't hide behind vanity metrics

• Able to influence without authority across Sales, Product, and C-suite

• Genuinely Tech-Native in their marketing approach: you understand that winning in 2026 means mastering both algorithmic visibility (search, LLMs, digital footprint) and human influence (communities, expert networks, advocacy) and you design strategies that make both work in concert
  

Your mind set to share our adventure

• You want to make an impact and move things forward collectively. Does hearing phrases like "Yes, but we've been doing it this way for years..." make your hair stand on end? We feel the same way: progress is made by questioning what already exists.

• You solve problems pragmatically and analytically.

• ‍♂️ You're looking for a fast-moving environment where your agility will be an asset. The 80-20 (Pareto) principle holds no secrets for you.

• Your ability to listen encourages you to challenge and improve yourself on an ongoing basis.

Benefits & Work Environment

• Dynamic Remote Culture: At Sparteo, we embrace a flexible work environment that adapts to your lifestyle, allowing you to contribute from wherever you feel most productive, be it from home or our urban offices in Paris, Lille, or London.

• Close-knit Team: Be part of our dynamic and united team, where collaboration, innovation, and mutual support drive our collective success and create a thriving work environment.

• Vibrant Social Events: Engage in regular social gatherings and company events that foster community and celebrate our milestones.

• Rapid Growth: Experience the excitement of working with a company in rapid expansion mode, impacting the advertising technology landscape across Europe and beyond.

• Tailored Support: We provide robust career development support, including training programs, career check-ins with HR, opportunities for internal mobility, and performance feedback sessions conducted quarterly or semi-annually, depending on your role.

• Comprehensive Health and pension plans: We provide a robust health benefits plan, ensuring you and your family are covered and cared for.

• Additional Perks:

  • ️ Benefit from the Swile card for meals.

At Sparteo, we believe diversity is a strength. We are committed to providing equal opportunities and fostering an inclusive work environment. We encourage applications from all backgrounds, identities, and experiences.

Ready to join Team Sparteo? Send us your CV and continue the recruitment process!

Here are the stages in our recruitment process

• Discussions about your driving forces, your ambitions and our Sparteo mindset will be held with a member of our Talent Acquisition team.

• Analytical and business logic tests

• Discussions with one or more members of the Sparteo team, including your future manager

• Taking up references

Our recruitment process is mainly conducted by videoconference; however, certain stages may require a face-to-face meeting.