Country Sales Manager
- Country Sales Manager – France
- Location: Boulogne-Billancourt
- Reporting to: Country General Manager
- Scope: National retail strategy, key accounts, and sales organisation leadership
- Design and lead the national retail strategy across all channels (GMS, GSS and specialist retail)
- Define channel roles, customer prioritisation, and route-to-market strategies
- Translate consumer and shopper insights into clear retail propositions
- Define assortment, pricing architecture, promotional mechanics, and in-store execution standards
- Drive alignment between retail strategy and supply, demand planning, and availability
- Lead strategic partnerships with top-tier national retailers
- Own national negotiations, trade terms, and commercial frameworks
- Ensure retail strategies are effectively embedded into customer agreements
- Drive value creation through category growth, not just volume
- Lead, develop, and inspire a team of Key Account Managers
- Build strong retail capability within the team (category thinking, negotiation, data-led selling)
- Set clear priorities, performance standards, and accountability
- Develop talent and succession within the sales organisation
- Work closely with Marketing, Supply Chain, Finance, and Operations to align retail strategy
- Drive a strong S&OP process rooted in retail realities
- Act as the retail voice within the leadership team
- Proven experience building and leading retail strategies at national level
- Strong background in national key account management with major retailers
- Experience managing and developing commercial teams
- Track record of driving growth through retail execution and channel optimisation
- Deep understanding of retail dynamics, shopper behaviour, and channel economics
- Strong negotiation and stakeholder-management skills
- Commercially astute with solid P&L and trade investment management
- Data-driven, with strong analytical and Excel capabilities
- Fluent in French and English
- Valid driving licence
Role Overview
We are seeking an experienced Sales Manager France to define, build, and execute a high-impact retail strategy across the French market.
This role is not about account maintenance. It is about designing the right retail architecture, making clear channel choices, and ensuring flawless execution with national retail partners. You will own how the brand shows up in-store and online, how value is created with retailers, and how commercial strategy translates into sustainable growth.
Key Responsibilities
Retail & Channel Strategy
Key Account & Commercial Leadership
Sales Organisation Leadership
Cross-Functional Leadership
Candidate Profile
Experience
Skills & Capabilities
Emplois Recommandés
Alternance - Agent de sécurité événementielle - BTS M.O.S
Cette opportunité s'adresse aux étudiants intéressés par le BTS Management Opérationnel de la Sécurité. Aurlom BTS Plus recherche un alternant pour une société assurant la sécurité lors de salons, co…
Chef Pizzaiolo (H/F)
Big Mamma est un groupe de restauration franco-italien, créé par Victor Lugger et Tigrane Seydoux. Depuis 8 ans, nous avons ouvert les portes de 30 restaurants en Europe (France, Monaco, Angleterre, …
Central Europe Cluster Design and Construction (D&C) Project Manager
Job Description Are you looking to make a meaningful impact at a leading global financial institution? If you bring a strong background in project management - including expertise in core and shel…
- 3V
À propos de nous Travailler avec Kangourou Kids, c'est rejoindre le Meilleur Employeur de France du secteur ! Vous êtes passionné par les enfants ? Rejoignez dès maintenant notre équipe de professionn…
Senior Software Engineer - .NET
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? …
Tech Integration Omnichannel Expert
Kering seeks a Tech Integration Omnichannel Expert in Paris to lead the design and integration of omnichannel systems. The role involves managing data strategies, coordinating with architecture teams,…
Ingénieur(e) Certification Senior H/F
Chez Expliseat, nous réinventons la façon de voyager. Depuis 2012, nos sièges d’avion ultralégers brevetés allègent les appareils, réduisent leur consommation de carburant et limitent leurs émissions…
Alternance - Chargé de développement digital - BTS N.D.R.C
Cette opportunité s'adresse aux étudiants intéressés par le BTS NDRC. Aurlom BTS Plus recrute 1 alternant pour une marque de e-commerce. Tes missions : - Animer les réseaux sociaux et les actions…
Business Intelligence and Cybersecurity Assistant
Chanel is seeking a Business Intelligence and Cybersecurity Assistant for its Horlogerie-Joaillerie division in Paris. This full-time internship involves supporting BI projects, IT governance, and cyb…
COFFREUR BOISEUR (H/F)
Description du poste : CONNECTT est une agence intérim et de placement spécialisé dans le secteur du bâtiment, Travaux publics et des espaces verts L'agence Conectt recherche pour ses différents chan…