DESIGN MARKETING MANAGER - RTD & CONVENIENCE
The Ready To Drink (RTD) category is growing exponentially with +20% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, drive incremental business.Pernod Ricard has set a significant ambition for spirit based RTDs & Convenience leveraging our spirits brands to offer premium RTD & Convenience propositions. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created on the 1st of July 2021. The scope of the RTD GBU is currently 12 Pernod Ricard brands selected based on their international potential in the RTD category. The innovation scope covers core, adjacent and breakthrough innovation.Reporting to the Global RTD Portfolio & Commercial Director, the Design Marketing Manager RTDs & Convenience leads all design workstreams from restages to new VI, for all Brands & Markets, partnering closely with Ops & Business Acceleration teams, Legal, Finance, Brand Companies, Market Companies and external creative agencies or our internal studio.Experience in transforming consumer and shopper insights into powerful brand range architectures and packaging designs will be key.YOUR RESPONSIBILITIES 1. Implement key projects & develop extensions to nurture existing platformsFuel existing platforms with seasonal packs & long-term innovations.Support the expansion in new markets with new flavors & pack formats.2. Lead design development of new strategic innovationsAssess and lead design workstreams aligned with Mother Brands’ strategy.Make sure most recent guidelines are applied and leverage distinctive assets to build global awareness.Deep dive into local competition to ensure relevancy of our innovations.Land strong and future-proof VI, with CI CoE support.3. Provide overall design support & leadershipOnboard & align key stakeholders (Brands VPs, Market CEOs, BU CEO…).Socialize within the team and key stakeholders the principles on how to build a winning RTD design system and our WoW.Bring strategic and creative input (implement processes to smooth design workflow, find the best agencies & implement price matrix, involving Procurement when needed).Ensure thorough budget follow-up (approx. 510K).In more details, your missions are:Support the Global Director in shaping the long-term marketing ambition, with a clear portfolio strategyTransform consumer and shopper insights into powerful brand range architecture and design systems: both for current and future RTD propositions; both for primary and secondary packaging. Ensure global brand consistency of design while being mindful of different regional nuances (both cultural regulatory and legal).Support the innovation team: packcepts generation, consumer validation. Drive alignment with key stakeholders: Brands, Markets, Crystal.Support the development of an RTD Playbook how to win In RTDs.Act internally as a key go-to contact for all questions related to design expertise.Be the guardian of the RTD portfolio VI strategy – supervising & approving all local workstreams led by local counterparts (Australia, US, etc.) keeping a global overview for optimal global coherence.Build strong relationships with Brand owners to ensure smooth projects delivery and awareness of Brands’ updates (brand world restage…)The role will be partnering closely with external design agencies, internal Operations Team, Business Acceleration, Legal, and Finance, Brand Companies, Regions and Markets.If you recognize yourself in the description below, don't wait to apply!You hold a university degree in Marketing, Design, Business, or a related field.You bring 8+ years of experience in Marketing roles, within FMCG, beverages, or a similarly fast-paced international industry.You have strong experience developing primary and secondary packaging across multiple international markets.You are experienced in innovation development and building compelling brand range architectures.You understand how to translate consumer and shopper insights into impactful design solutions.You are experienced in NPD development and building range architecture You have excellent project management skills and can successfully lead multiple workstreams simultaneously.You demonstrate strong strategic thinking combined with creativity and design sensitivity.You are comfortable influencing senior stakeholders and driving alignment across diverse teams.You have strong financial awareness and experience managing project budgets.You thrive in cross-functional and international environments.Experience working with or within the US market would be considered a strong advantage.You are collaborative, agile, detail-oriented, and able to navigate ambiguity with confidence.You communicate effectively and inspire others through your vision, passion, and ability to bring ideas to life.Wait, there's more...Our success is built on our people. You'll join a collaborative, entrepreneurial, and international environment where innovation, creativity, and consumer-centricity are at the heart of everything we do. Together, we'll continue to shape the future of premium RTD experiences around the world.Job Posting End Date:Target Hire Date:2026-09-01Target End Date:SummaryLocation: ParisType: Full time
Emplois Recommandés
Nounou 2 h/semaine à PARIS(12) pour 1 enfant, 9 ans
Description de l'offre: Description de l'offre : Pour une de nos familles, nous sommes à la recherche d'un(e) nounou à domicile à PARIS(12) pour 2 heures de travail par semaine pour garder 1 enf…
Assistant de Direction Polyvalent H/F
A propos de GR INTERIM & RECRUTEMENT: Spécialiste du recrutement depuis plus de 45 ans, GR Intérim et Recrutement, recherche pour son client, un cabinet de recrutement spécialisé dans les fonctions j…
Bispecifics Scientist - Fully Remote | Upto $100/hr
About the job Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark , General Catalyst , Peter …
Gestionnaire de Paie en alternance F/H
L'école Walter Learning conçoit, produit et dispense des formations en ligne à destination des professionnels et des personnes qui cherchent à construire leur avenir professionnel. …
ASSISTANT DE SERVICE SOCIAL ou CESF (H/F) - SERVICE DE PSYCHIATRIE ADULTE - INTRA HOSPITALIER SAINTE ANNE et CMP DIDIER
Temps de travail : Temps plein Statut : Assistant de Service social H/F Grade : Assistant socio-éducatif Intitulé du poste : Assistant de Service social H/F / CESF Lieux de travail : - Intra…
Chef de projet Brand Content & Community Manager...
Le Groupe EDH est un groupe d'enseignement supérieur français de référence, leader depuis plus de 75 ans dans les métiers des industries créatives, regroupe 15 écoles de référence, implantées sur 37 …
Maître-nageur sauveteur H/F - CDI, Temps plein, Temps...
Un lieu d’exception de 3500 m2 a ouvert ses portes dans l'un des plus beaux quartiers de Paris. Alliant charme historique, élégance contemporaine et esprit d’innovation, ce lieu exceptionnel servi…
TECHNICIEN DE MAINTENANCE (F/H)
Poste ouvert aux personnes en situation de handicap.Notre client est un groupe de référence dans les services à l'environnement de travail et le Facility Management. Spécialisé dans l'exploitation et …
Analyste Reporting - Banque Internationale - CDI
Contexte Nous recherchons des profils pour une mission au sein d'une grosse banque française internationale. Le projet concerne le remplacement de BusinessObject sur LoanIQ. Missions Analyser …
KERING Marketing Performance Manager
SummaryKering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across couture and ready-to-wear, leather goods, jewelry, eyewear and beauty: Guc…