Digital Business Director - CDI
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Lead and own the client's global digital strategic vision
- Translate client challenges into effective campaigns that deliver results. Ensures exceptional client service for global clients, and key local clients as required
- Demonstrate a comprehensive understanding of the agency's digital product suite and service offerings. Leverage this knowledge to confidently advise clients on digital channels, products, and opportunities, and to develop solutions that meet client objectives
- Actively partner with clients, contribute to thought leadership pieces, different workstreams and training programs to maximize the contribution of digital to their growth objectives
- Lead the development of digital media strategies, plan rationale, presentations, optimisation and post campaign analysis
- Ability to analyse and interpret data, turning data into insights that will inform strategic media strategies
- Mobilise, challenge and collaborate seamlessly with internal specialist teams, network stakeholders as well as external partners
- Responsible for exceptional digital campaign execution
- Manage key digital workstreams, incl:
- Global digital leadership - develop global frameworks including, oversee their execution and draft executional guidelines for local markets
- Strategic partnerships - own the day-to-day relationships with partners and publishers to drive the roadmaps.
- Measurement - design the ideal measurement and KPIs framework to meet the client' objective and ensure adherence
- Learning agenda - drive a test / learn / socialise & scale approach to encourage innovation and scaling of best practices across the different business lines and markets
- Share digital knowledge across the broader team
- Prepare operational guidelines and support local teams to ensure the work delivered to the clients is of highest standards
- People management: direct and functional management (5 to 10 people)
- Extensive digital marketing / media experience (across all channels), preferably with both global and local experience
- Thorough understanding of the whole digital planning, implementation and trading process, and across all digital touchpoints
- Strong knowledge of the data and technology landscape, incl. ad-serving, ad-verification, 3rd party brand study tools, DSP, etc.
- Attention measurement and carbon-conscious digital ecosystem expertise are a plus
- Excellent multitasking and project management skills, capable of running large scale projects involving multiple stakeholders and markets
- Team player and ability to lead and inspire teams
- Gravitas and confidence to influence and sell ideas to clients at senior level
- Diplomatic, capacity to challenge the status quo and curious about media/marketing industry, technology and people
- Thrives under pressure and excels in meeting strict deadlines
- Full English proficiency - excellent written and presentation skills
- Masters or related degree. At least 12 years' experience in digital marketing with strong technical background (agency experience preferable)
- Team integration and collaborative working
- Delivery of strategic & innovative digital vision to our clients and development of best-in class digital strategies to grow our clients' business
- Drive the client's transformative digital roadmaps
- Client satisfaction
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