Digital Manager Assistant
- The role itself requires proactivity, confidence and autonomy to own projects end-to-end. Engaging with local, global team members and external partners, you will be responsible for delivering excellent execution of new product and KCPs business content & activation tool kits.
- Under the main supervision of the Luxury Skincare Digital brand teams, and working hand-in-hand with global Marketing and eCommerce teams, you will be responsible for the local adaptation of global digital toolkits, including (but not limited to) product imagery, SEO copy, brand campaign imagery, social assets etc. You will be responsible for maintaining the local asset management database, ensuring all content is readily available for any in/external stakeholders.
- Working with all local and global brand teams, you will be required to fully understand brand priorities and guidelines and use this information to participate to the planning, design and production of relevant new product launches/KCPs (Christmas, Father's Day, Black Friday, Valentines, Mother's Day) content material.
- You will support local marketing/digital teams for content consolidation/adaptation/optimization at market level, acknowledging their potential specific needs and guiding them to customization while protecting brand equity and guidelines.
- You will work with local and global creative agencies to produce local content and work with several service agencies to support across delivering the online fundamentals such as ratings and reviews and content accuracy.
- You will be responsible for keeping a constant eye on both COTY and competitor (and not limited to beauty) content activation, capturing prominent executions that we can learn from/use as leverage for future Luxury Skincare executions. Sharing any BIC execution with relevant stakeholders (brand/content/global/go-to-market teams) and constantly highlighting where we can be learning from. A sense of curiosity and passion are essential to ensure you are bringing the best of our brands to our customers.
- Elevation of the role could include integrating with brand and other functions to brainstorm how to make the brand and KCP launches even bigger - when the toolkits are not sufficient, brainstorming what more could we create or do to elevate the customer's experience of the product or brand and working with agencies and global teams to develop the necessary content.
- Passion for brands and beauty and the job - an appreciation for brand equity, brand stories and the customer who shops and the user who wears their products.
- Confidence in communicating both in-person and virtually. Excellent written and verbal communication skills and ability to build strong working relationships internally and externally with the retail partners and agencies.
- Excellent execution/eye for detail- able to work methodically and focused whilst remaining flexible and proactive.
- Excellent organization - the candidate is required to be proficient at multitasking.
- Ability to work autonomously, often with little guidance and tools - uses initiative and able to own and lead your own agenda and diary.
- Exceptional "soft skills" - a strong team player with the ability to effectively review, listen, contribute, and influence. You are positive, energetic, dynamic and a creative thinker wanting to develop yourself and the business.
- Excellent PowerPoint and Excel skills
- Fluent French and English (C1)
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