BURBERRY BEAUTY GLOBAL DIGITAL MARKETING INTERN

BURBERRY BEAUTY GLOBAL DIGITAL MARKETING INTERN
6 MONTHS STARTING FROM JULY 2026

The Global Digital Intern supports the Global Digital Manager in implementing global digital content strategies across APAC markets.

This role offers great exposure to global digital strategy and provides hands-on experience across local 360 digital touchpoints and performance insights within a global luxury environment.

RESPONSIBILITIES

As our Global Digital Intern, you will contribute to the strategic roll-out of campaigns and ongoing content initiatives across Social Media, CRM and E-Commerce platforms, ensuring consistent brand expression and alignment with global priorities and marketing calendars, while contributing to performance and competitive insights to support digital innovation.

Digital Content Strategy (Social Media / CRM / Paid)

• Contribute to the implementation and alignment of global digital content strategies across APAC markets (Greater China, Japan, Korea, SEA), ensuring consistency with global priorities, brand guidelines and marketing calendars.

• Manage content validation (Assets, Copy, CTAs), guiding local markets on strategic adjustments to ensure strong brand consistency and timely publication.

• Lead performance tracking and reporting consolidation across owned social platforms, turning data into insights and strategic recommendations.

E-Commerce (DTC & E-retail)

• Contribute to the implementation of digital commerce content across DTC and key e-retail platforms, ensuring E-Merchandising alignment with campaign priorities and brand expression.

• Support homepage and PDP content roll-out in line with global guidelines, safeguarding visual coherence and strategic consistency across markets.

Competitive Monitoring & Analysis

• Conduct ongoing competitor benchmarking across Social, CRM and E-commerce ecosystems, translating benchmark examples into structured observations and actionable insights.
  
  

Digital Toolkit Development

• Contribute to the development of digital toolkits for local markets, supporting campaign roll-out and ensuring consistent execution standards.

You will work closely with the Global Digital Manager and collaborate cross-functionally with Local markets and Global teams from Marketing, Media, IMPR, Trade Marketing and other expert functions.

YOU ARE A COTY FIT

You strike a strong balance between creativity and business acumen. As an experienced Global Digital Intern, you confidently engage with digital managers/experts across different markets, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• Bac+4/5 student from a Business School or University, specializing in Marketing, Communication or Luxury Management; MBA profiles encouraged.

• 1–2 years of hands-on digital marketing experience (Social, CRM, E-Commerce); luxury or beauty background is a plus.

• Solid understanding of the APAC digital ecosystem, including key platforms (WeChat, RED, Tmall, JD, LINE, @Cosme, KAKAO, NAVER, WhatsApp).

• Strong organizational and coordination skills, with the ability to liaise effectively with multiple stakeholders and diverse local markets across geographies.

• Proactive, collaborative and eager to learn, with a rigorous, hands-on approach.

• Strong analytical skills with the ability to derive structured insights from data.

• Fluent in English; Mandarin is a plus.

BENEFITS

• A salary that matches your knowledge and experience

• Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance

• Meal vouchers

• Public transportation refunds up to 50%

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self.

For additional information about Coty Inc., please visit