SEO & AI Search Specialist

About the role and the team

You will join our Marketing team and will report directly to Claire. On a day to day, you will work closely with Julia, our AI Content Engineer and multiple team members (Customer Education, Product Marketing, Growth, Product) to build a coherent organic growth strategy.

This is a high ownership role with with the capacity to mentor and coach other members of the team (no direct reports).

You will operate across two different growth contexts:

• A scaled product (PhantomBuster) with an existing content engine to optimize and expand

• A new product where everything—from positioning to channels—is being built from scratch

Your mission : make sure the right people find us, trust us, and convert—across search engines, AI platforms, and beyond.

What you’ll own

1. Organic growth strategy (end-to-end)

You own how we acquire users organically—across both products.

• Define and drive the organic growth roadmap

• Focus on visibility → qualified traffic → conversion

• Identify the highest-impact opportunities across SEO, AI platforms, and emerging channels

• Use a strong data-driven approach to continuously prioritise and iterate

2. Scale and evolve our content production engine

We already have a strong, AI-powered content engine built in AirOps. Your role is to make it more effective.

• Set topic priorities and build our content roadmap

• Strengthen our authority in responsible automation, scraping, and lead generation

• Identify ways to optimise and repurpose content for conversion and relevance

• Guide and improve AI-assisted content production

3. Build a new engine from scratch

For the new product, you’ll start from zero and build what matters.

• Define the SEO and content strategy from the ground up

• Identify audiences, use cases, and entry points through rapid testing

• Translate product capabilities into discoverable, high-intent content

• Lay the foundations for scalable growth (including programmatic approaches over time)

4. Win in AI search (AEO)

Search is evolving—you’ll make sure we lead, not follow.

• Ensure we are visible in platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews

• Structure content to be citable, trustworthy, and easy to extract

• With a data driven approach, monitor and improve our presence in AI-generated answers

• Experiment with formats and strategies to increase mentions and citations

5. Grow and diversify our organic growth channels

• Identify and test new organic channels (e.g. programmatic pages, product-led surfaces)

• Increase our presence in communities and platforms where our audience already is (YouTube, Reddit, etc.)

• Contribute to building brand authority and distribution beyond our own websites

6. Own the technical foundations

Make sure our infrastructure supports growth.

• Ensure strong technical SEO and site architecture across both products

• Optimize internal linking, indexing, and structured data

• Make the right decisions early for our new product’s foundation

• Continuously improve discoverability and performance

What We're Looking For

• 6+ years in SEO, organic growth, or search-driven acquisition

• Proven track record of driving sign-ups (not just traffic)

• Experience both building something new and scaling / improving something existing

• Strong understanding of modern SEO (topical authority, programmatic, product-led)

• Good grasp of how AI platforms surface and cite content

• Ability to turn product capabilities into high-intent acquisition entry points

• Data-driven, hands-on, and comfortable with experimentation

• Comfortable working in ambiguity and fast-moving environments

• Solid technical understanding of SEO and website infrastructure

Nice to Have

• Experience with programmatic SEO or scalable content systems

• Experience with AI-assisted content workflows (e.g. AirOps or similar)

• Familiarity with community-driven distribution (Reddit, YouTube, forums)

• Experience with authority-building (partnerships, thought leadership)

• Experience launching SEO for a new product or domain

Success in This Role

Within the first 6–12 months, you will have:

• Established the organic growth roadmap across both PhantomBuster and pb.ai

• Increased PhantomBuster's visibility and conversion from organic channels

• Built the content and SEO foundation for pb.ai 's launch

• Strengthened authority in lead generation automation and B2B sales intelligence

• Developed a working measurement framework that accounts for both traditional SEO and AI answer engine visibility

Recruitment Process

• Screening with our Talent Acquisition Partner (30 min)

• Job Fit interview with the Chief Revenue Officer, Claire + AI Content Editor, Júlia (60 min)

• Use Case & Debriefing the Marketing team (60 min)

• Cultural fit interview with two Colleagues from other departments (60 min)

AI Guidelines

At PhantomBuster, we use AI tools daily to build things faster. As the use of AI in recruitment might have multiple implications, we want to be transparent about how we might use it and how we expect you to use it during our recruitment processes.

How we use AI:

• Draft and refine job descriptions and case studies

• Draft emails during the process

• Find interview timeslots

• Summarize interview notes

How we don't use AI:

• Assess your CV or profile

• Evaluate interview performance

• Conduct interviews

• Grade technical tasks or case studies

You interact with humans. Period.

We invite you to use AI throughout the recruitment process. However, we want to meet YOU, not machine-generated responses. Your unique perspective matters so much more than perfect AI answers.

Feel free to use AI to:

• Research our company, team, or product

• Refine your CV, portfolio, or LinkedIn profile

• Prepare for interviews and brainstorm potential questions

• Polish your case study or presentation

• Draft emails to us

Let us know throughout the process how you used AI — we are curious to learn.

Don't use AI to:

• Search for answers during interviews (unless we ask)

• Create documents (CV, portfolio, presentation) from scratch without your input

• Build case studies or technical tests without your personal touch

If you have any questions, we would love to hear from you!