Business Development Lead

Business Development Lead

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence.

Our mission is to turn creators into global media businesses by building teams, scaling the production and distribution of their content and introducing new revenue streams across platforms. We acquire between 50% and 100% of creator businesses. We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum & Astrum Earth, and Fern.

We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.

Come and build the future of media with us!

About the role

We’re looking for a highly organized and proactive Business Development Lead to drive new business opportunities across our portfolio of channels. This is a client-facing, revenue-focused role ideal for someone who understands the creator economy deeply, knows how brands think, and can build strong relationships with agencies and advertisers.

You’ll play a key role in helping our creators monetize their content through brand partnerships. You’ll be responsible for sourcing, qualifying, and developing brand partnerships within our Brand Partnerships Team.

Key Responsibilities

• Proactively identify partnership opportunities with blue-chip brands and leading agencies aligned with Electrify’s creator portfolio, positioning Electrify as a strategic partner and for long-term brand relationships.

• Drive revenue by educating brands and agencies on Electrify’s full suite of offerings, with a strong focus on unlocking new business opportunities.

• Build, manage, and maintain a robust pipeline of qualified leads.

• Leverage your existing network of brand and agency contacts to generate new business and accelerate deal flow.

• Develop tailored proposals and packages for YouTube creators and branded content campaigns.

• Conduct proactive outreach via email, LinkedIn, industry events, and personal relationships.

• Track leads, outreach activity, and deal progress using internal tools and provide regular pipeline and performance reporting.

• Stay ahead of trends in the creator economy, branded content, and digital advertising to inform sales strategy and partnership opportunities.

Skills and Experience 

• 2+ years of proven experience in sales, business development, or commercial roles with clear revenue or target ownership

• Comfortable working towards KPIs, quotas, and performance metrics

• Background in media, influencer marketing, advertising, or digital sales preferred

• Strong client-facing experience with brands and/or agencies

• Ability to identify opportunities, open doors, and convert conversations into partnerships

• Commercial mindset with excellent negotiation and closing skills

• Highly motivated, proactive, and resilient self-starter

• Strong understanding of the creator economy and YouTube ecosystem

• Existing network of brand and agency contacts is a strong advantage

Electrify Culture

• Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

• Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.

• Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs) , we actively encourage support on our mission to make the world a better place for all.

What we offer

• Work from anywhere with an allowance for tech

• Flexible hours

• Employee referral program

• The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly

• A supportive, inclusive and collaborative team

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.