PR & Influencer Marketing Specialist

polene-paris
Paris

Founded in 2016, the French leather goods house Polène stands out for its exceptional craftsmanship, creating timeless pieces with organic designs directly inspired by nature.
In a context of strong growth and international expansion, we are structuring our activities in 2026 and surrounding ourselves with top talent to build deep expertise at every level of our organization.
Our resolutely artistic positioning reflects the elevation of our range of handbags and jewelry, supported by 800 artisans working in our Spanish ateliers in Ubrique .

The story of Polène can be written with you: join us and contribute to this journey behind the scenes of our Paris headquarters , which already brings together over 230 people passionate about our craft.

Within the Public Relations & Influence team

Reporting to the PR & Influence Manager EMEA, you will play a key role in developing Polène’s visibility and engagement across the EMEA region.

You will contribute to the execution of social media strategies, manage relationships with influencers and talents, oversee product communications, monitor media coverage, and support the logistical organization of events and in-store appointments.

This dynamic and varied role requires strong organizational skills, great attention to detail, an analytical mindset, and a genuine passion for fashion and public relations within the luxury sector. Your responsibilities will include:

  • Social media strategy execution: Contribute to the rollout of the brand’s visibility strategy across social media platforms in the EMEA region. You will work closely with the PR Manager EMEA to ensure content aligns with the brand image on Instagram, TikTok, and YouTube.

  • Creative initiatives with VIPs and influencers: Continuously identify innovative collaboration opportunities with talents and celebrities aligned with current industry trends. Develop engagement strategies to strengthen Polène’s presence in the EMEA market.

  • Influencer relations & gifting: Manage daily influencer gifting programs by coordinating shipments with our atelier and ensuring smooth delivery processes. Act as the main point of contact for talents and agents for gifting campaigns, ensuring a seamless and positive experience with the brand.

  • Brand communication: Share updates on product launches, brand news, store openings, and other key moments. Ensure all communications are consistent with Polène’s tone and overall strategy.

  • Media monitoring: Track daily mentions of Polène across media and social platforms. Compile regular reports using monitoring tools and analyze the impact of media coverage.

  • Event and appointment coordination: Organize in-store visits, events, and press appointments in our Paris locations. Handle logistics and ensure smooth coordination with boutique teams.

  • Paid collaborations & partnerships : Support the identification, negotiation, and execution of paid collaborations with influencers and talents, ensuring alignment with brand objectives, budgets, and expected performance outcomes.

  • Craftsmanship ateliers & experiences: Create and organize exclusive craftsmanship ateliers and immersive brand experiences for influencers and VIPs, coordinating closely with internal teams to ensure a seamless and elevated execution.

  • Administrative support: Provide day-to-day operational support to the PR team, including managing schedules, preparing documents, tracking budgets, and facilitating the organization of events and influencer visits.

Our expectations

  • You have at least 3 years of experience in Public Relations in the fashion or luxury industry.

  • You are fluent in English and French, both written and spoken. Any additional language is a plus.

  • You are curious, well-organized, and demonstrate a strong interest in fashion, luxury, and communication.

  • A solid understanding of the fashion industry and social media, along with a sharp sense of trends, is required.

  • You are proficient with digital tools, particularly Google Workspace and Microsoft Office.

  • You are detail-oriented and analytical, with the ability to make data-driven decisions.

Our environment

  • A 100% on-site experience within our newly renovated Paris offices , located on Rue du Louvre in the 2nd arrondissement , reopening at the end of 2024.

  • A ClassPass wellness and fitness subscription.

  • Access to childcare networks People & Baby and Les Petits Chaperons Rouges .

Legal benefits

  • 25 days of paid leave per year and 10,5 additional RTT days .

  • Alan health insurance , 60% covered by the company.

  • 50% reimbursement of your public transport pass or a sustainable mobility allowance of €40/month.

  • Swile meal vouchers worth €10 per working day.

At Polène, we are committed to ensuring inclusive recruitment processes and to selecting and promoting every candidate in an ethical and equitable manner.

Publié le 2026-07-21

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