Digital Marketing & AI Transformation Consultant - Manager Level Ajouter aux favoris
- Define and refine multi-channel acquisition strategies (paid media, SEO/GEO, content, affiliates)
- Identify high-impact growth opportunities across channels, customer segments, and markets
- Support investment decisions using CAC, ROAS, LTV, payback, and marginal returns
- Challenge existing approaches and accelerate the shift towards AI-driven discovery and answer-based marketing
- Work hands-on with teams and agencies to test, iterate, and scale initiatives quickly
- Analyse performance, challenge channel mixes, and drive practical, high-impact actions
- Design and support measurement and experimentation frameworks (attribution, incrementality, geo tests, holdouts)
- Translate data into clear recommendations and ensure they are implemented and deliver results
- Identify and implement practical AI applications to improve marketing effectiveness, speed, and scalability
- Apply AI across:
- campaign optimisation (bidding, targeting)
- creative and content production
- marketing workflows and automation
- reporting and insight generation
- Contribute to strategic thinking on:
- LLM-based search and AI-generated answers
- zero-click behaviours and evolving funnel dynamics
- brand visibility across authority and community platforms
- Assess capabilities, tools, partners, and ways of working
- Help teams build scalable, efficient, and data-driven marketing operations for the next stage of growth
- 4-6 years in:
- growth or performance marketing (in-house), or
- digital / marketing consulting, or
- agency environments with strong analytical exposure
- Experience in high-intensity environments (e.g. scale-ups, agencies, PE-backed companies)
- Strong expertise in digital acquisition channels and performance marketing mechanics
- Proven ability to independently analyse performance and drive impactful, business-oriented recommendations
- Solid understanding of measurement frameworks (attribution, incrementality, CAC/LTV, media efficiency)
- Familiarity with data & martech environments (GA4, GTM, CRM, Big Query, Looker, or equivalents)
- Hands-on experience applying AI to marketing use cases is required (e.g. campaign optimisation, content generation, automation, workflows)
- Strong understanding of how AI is reshaping discovery, search, and marketing performance
- Structured, analytical, and commercially driven
- Strong operator mindset with a focus on delivery and results
- Able to challenge clients and bring an independent, expert perspective
- Comfortable working embedded within teams, not just as an external advisor
- Able to move seamlessly between strategy and execution
- Fluent in French (mandatory) and English
- An initial call with HR
- three interview stages, including case-based and technical discussions
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