Creative Strategist

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team maximizes the potential of every Voodoo product through a mix of user acquisition, ad monetization, video and playable ads, and influencer marketing. We combine operational excellence with creative thinking to constantly adapt, innovate, and stay ahead of the market.

Role

We are looking for a Creative Strategist to shape the ad strategy behind our portfolio of games and apps. You’ll spot market trends, uncover what drives performance, and turn insights into actionable creative briefs. Working closely with UA, Marketing Artists, Developers, Product teams, and Growth leaders, you’ll drive creative decisions that turn bold ideas into high-performing ads and help our products become global hits.

Responsibilities

Your goal is to make our games outperform the market and generate high-performing campaigns. You’ll combine market intelligence, campaign data, and creative thinking to turn insights into ads that capture attention and drive growth. You’ll own a portfolio of games and play a hands-on role in getting winning creatives out the door.

Managing your own portfolio of games, you will:

• Define the creative strategy for your games: understand each game’s core mechanics, audience, growth priorities, and competitive landscape to identify the strongest creative opportunities.

• Work end to end with Growth and UA teams : analyze campaign data, track what’s working, and use it to continuously sharpen your creative direction.

• Benchmark and deconstruct top-performing ads : uncover winning hooks, gameplay mechanics, and storytelling patterns, and turn them into actionable insights and sharp briefs. Use tools like MarketIQ, Apptica, and SensorTower to track competitors and spot emerging trends.

• Generate and share learnings : document what you learn from your work and share it with Product and other teams to scale winning approaches across the portfolio.

• Lead producers, internal and external : brief, guide, and energize Marketing Artists, Developers, and external partners to deliver high-quality creatives on time.

• Build AI-powered systems : design and implement AI-driven workflows to accelerate ideation, production, and analysis, and raise the team’s creative output.

• Produce hands-on : don’t just brief, create. Produce creatives yourself when speed or quality calls for it.

Profile

We welcome diverse backgrounds: gaming and mobile marketers, top-tier strategy consultants, creative agency talent, or entrepreneurs looking for impact.

• Experience in creative strategy, growth marketing, strategy consulting, agency work, entrepreneurship, or a similar role.

• Strong interest in mobile games and player behavior; prior experience in performance advertising is a plus.

• Ability to combine market intelligence, benchmarking, and performance data to shape creative strategies and actionable briefs.

• Strong analytical and ideation skills, with a knack for turning insights into compelling concepts.

• Comfort with analytics tools, and hands-on experience (or strong appetite) with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.).

• Excellent communication skills (both english and french proficiency) and ability to collaborate across UA, Creative, and Product teams.

• Proactive and curious, eager to challenge existing approaches, experiment, and iterate.

• You thrive in an environment that values candor, freedom, and responsibility.

Benefits (France)

• Competitive salary based on experience

• Swile Lunch voucher

• Gymlib (100% covered by Voodoo)

• Premium healthcare coverage with SideCare, 100% covered for you and your family

• Wellness activities in our Paris office

Full remote for candidates based abroad (benefits according to the country you reside in), with relocation to Paris subject to discussion. Hybrid for candidates based in France.