Senior Channel Account Manager Africa Market - Digital Media
- Identify and prioritize high-growth markets (e.g., Nigeria, South Africa, Kenya, Ghana) and verticals (e.g., B2B, government, education, creative industries). Identify opportunities and partners in emerging African markets.
- Build and execute strategic business plans with key partners ensuring alignment with Adobe's objectives and local market needs.
- Work with Adobe GTM teams to develop strategies tailored to Africa's digital adoption trends, mobile-first behaviours, and local context.
- Get buy-in from internal teams (sales, marketing, enablement) and external stakeholders (distributors, resellers).
- Orchestrate virtual partner teams across geographies.
- Support partner enablement programs, training, and joint marketing initiatives to amplify impact.
- Ensure accountability, working closely with channel partners and monitor performance. In addition, analyse KPI's and adjust tactics to maximize results.
- Translate strategic objectives into actionable plans with clear success metrics (e.g., revenue growth, partner onboarding, Adobe market share expansion).
- Promote Adobe's latest solutions (e.g., generative AI in CC, Acrobat Sign) and adapt offerings to local needs.
- Support partners in developing localized solutions and marketing campaigns.
- Demonstrate and measure the impact of your initiatives on Adobe's growth in Africa.
- Provide regular business reviews, market insights, and recommendations to leadership.
- Proven experience in channel sales, business development, or partner management in African Market .
- Strong understanding of digital media, SaaS, and enterprise software .
- Understanding of African dynamics : Familiarity with regional economic conditions, regulatory environments, and business practices.
- Cross-cultural communication : Ability to build trust and relationships across diverse cultures and languages.
- Availability to travel is needed
- English and French fluency are mandatory. Any other local African languages are a plus.
- Ability to build relationships, influence stakeholders, and drive results in diverse, fast-paced environments.
- Alignment with Adobe's values: Create the future. Own the outcome. Raise the bar. Be genuine.
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