Growth Marketing Manager

Skello in a nutshell

At Skello, we build the go-to HR solution for planning and managing frontline teams.

In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.

Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.

We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.

Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.

Skello key figures

• 7 Key Sectors

• 25,000 businesses currently trust Skello.

• 600,000 employees use Skello daily.

• Over 400 colleagues make up the Skello team.

• 3 European hubs : Paris, Lille, and Barcelona.

Our culture

We know that reaching our mission, means living by strong values every single day.

Set the bar higher everyday

Have each other’s back

Imagine tomorrow, start today

Focus on customers first

Take work seriously, not ourselves

What you'll do

As our Growth Inbound Manager, you'll join Skello's Go-to-Market & Strategy team and own our inbound performance: generating qualified leads to fuel our growt, in France, Spain, Italy and our next markets.

Paid acquisition performance

• Own Skello's ads budget and optimize where every euro goes, market by market

• Run and optimise our accounts across Meta, Google, TikTok, Linkedin and beyond — audiences, creatives, bidding, landing pages

• Conduct A/B tests and steer performance against cost per qualified lead and pipeline generated

New inbound channels

• Test what's emerging — ads inside LLMs, new platforms, new formats — before it becomes standard

• Collaborate with Sales and Product teams to identify early trends to bet on

• Kill what doesn't work fast, and scale what does

Organic visibility (SEO & GEO)

• Build the roadmap that makes Skello the obvious answer, on search engines and in AI answers

• Define and prioritise the SEO work on our website, adapt and create new optimized content — hand in hand with our Product team

• Measure what actually moves rankings, traffic and signups

✍️ Content as an acquisition channel

• Partner with local Marketing teams ensure our content strategy is a direct driver of growth and that we have the right capabilities to produce at scale media content people genuinely want to read and watch

• Make sure that content ranks and converts, identify and deploy best practices across markets

Automation and Performance

• Set up clean tracking and build comprehensive dashboards the whole company can read

• Collaborate with Ops to architect complex marketing automation workflows that nurture leads, utilizing AI-driven personalization

Who are we looking for

• 3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.

• Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)

• Strong analytical mindset with a deep understanding of conversion funnels and attribution

• You use AI deeply in your work, not as a toy, but as a productivity lever

• You thrive in fast-paced, high-expectation environments where ownership and initiative are key

• Fluent in French and in English (Italian or Spanish is a plus)

What does this role bring to you

• A central position in Skello’s European growth strategy

• The opportunity to lead one of the most strategic growth pillars of the company

• Access to a strong brand, great data, and cross-functional collaboration

• Real autonomy, high standards, and tangible impact

What awaits you if your profile is selected

1. Qualification (45 min): Interview with the Talent Acquisition team

2. Manager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP Marketing

3. Case study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.

What we offer

Compensation package : between 50-70k€

️ Swile restaurant vouchers: 55% of your daily meals covered by Skello.

️‍♂️ Group sports classes: To start the week off right, we meet up on Monday evenings.

️ RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.

Top-notch onboarding: a comprehensive program right from your first week.

Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.

Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.

Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.