Digital Performance Manager F/H
In few words, Essity is:
- A Swedish group, recognized for its expertise and committed to the hygiene and health sector.
- 36,000 employees in more than 150 countries
- A culture that encourages care, autonomy, collaboration, and the implementation of new ideas
- Strong and innovative brands such as Lotus, OKAY, NANA, TENA, Demak'up, Tork, JOBST, and Radiante
- Drive digital acquisition strategy for our DTC websites (Search, Paid Social), from media planning to performance follow-up.
- Translate central promotional plans into local media strategies in collaboration with agencies and internal teams.
- Integrate MMM studies (Marketing Mix Modelling) learnings into planning and forecasting to improve media efficiency.
- Monitor e-commerce website performance and user behavior using analytics tools; provide insights and recommendations for Conversation rate optimization (CRO).
- Lead the strategy and execution of the French cross-category promotional platform, including budget management, acquisition, and performance monitoring with the digital agency.
- Coordinate local digital agencies and contribute to cross-functional digital priorities, including MMM data analysis and reporting.
- Work closely with regional and global/European digital teams to share best practices and drive continuous improvements
- 3+ years of experience in digital performance campaigns/e-commerce/CRO
- Strong organizational and analytical skills, with a results-driven mindset
- Experience working with cross-functional teams including marketing, media agencies, and IT.
- Working knowledge of web analytics tools (e.g., Google Analytics, Google Ads, META business manager) and e-commerce platforms (e.g. Shopify) to deliver insights and take action
- Proficiency in both French and English ; additional language(s) is a plus depending on country focus.
- 2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.
- Subsidized company restaurant.
- Participation and profit-sharing bonuses.
- 60% reimbursement of the transport card or a mileage allowance.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards #LI-RB1 Application End Date: 30 août 2025
Job Requisition ID:
Essity255784
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