Social Media Marketing Specialist

Are you obsessed with social media, constantly spotting the next trend before it takes off, and able to turn an idea into a scroll-stopping piece of content?

We’re looking for a Social Media Marketing Specialist to help shape and grow Lefty’s social presence across platforms and establish the brand as a leading voice in influencer marketing.

Lefty is a fast-growing SaaS platform helping brands and agencies discover creators, manage influencer campaigns, and measure performance. As the influencer marketing industry continues to evolve, we want our social channels to be at the forefront of that conversation, from breaking down the latest trends to sharing sharp industry insights, product stories, and content that people genuinely want to share.

This is a role for someone who is curious, culturally plugged-in,, and ready to take ownership. If that sounds like you, then we want to hear from you!

THE ROLE

As Social Media Specialist, you’ll own the day-to-day execution and evolution of Lefty’s social media presence. You’ll work closely with the wider marketing team to develop social campaigns, create content, manage our communities, collaborate with creators and industry voices, and use performance data to continuously improve what we do.

WHAT YOU WILL DO

Social Media Strategy:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and follower growth

• Identify opportunities to make Lefty part of relevant conversations across influencer marketing

Content Creation:

• Create engaging and shareable content, including text, images, and videos, for various social media platforms (e.g. Instagram, Twitter, LinkedIn, Xiaohongshu, WeChat, MailChimp)

Community Management:

• Monitor, engage, and respond to the Lefty online community in a voice consistent with the brand

• Foster relationships with influencers, brand advocates, and partners to amplify our reach

Performance Tracking

• Utilize analytics tools to derive insights, optimize content strategy, and make data-driven decisions

• Provide recommendations for improving reach and engagement based on social trends and feedback

Campaign Management:

• Plan and execute social media campaigns to promote products, services, or special events

Paid Advertising:

• Manage and optimize paid social media advertising campaigns to reach a wider audience and drive conversions

WHO YOU ARE

• You live on social. You know what’s trending, why something is going viral, and how brands can participate

• You’re culturally curious. You naturally follow creators, brands, internet culture, fashion, beauty, entertainment, and everything happening across social

• You’re collaborative. You can work independently while partnering closely with the wider marketing team

PROFILE

• Minimum 2 years of experience in social media management

• Proficient in major social media platforms and familiarity with new and emerging platforms

• Excellent English writing and communication skills

• Familiarity with design and basic content creation tools

• Experience using social analytics and reporting tools to track and improve performance

• A strong understanding of influencer marketing, creators, and the social media landscape

WHAT WE OFFER

• Freedom to experiment: Bring your ideas to the table, test them, and learn from what happens

• International exposure: Work with a diverse, global team and audience

• Room to grow: Develop your skills and take on more ownership as Lefty continues to grow