Senior SEO Manager, France

About Shine

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves.

Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We're a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy, backed by local, award, winning support.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you

The Organic growth team at Shine

Our Organic Growth Team operates at the intersection of SEO, content and lead generation, driving high-impact, non-paid acquisition at scale. We're expanding aggressively across six European markets, tailoring our digital presence to local intent signals and regional search behaviours.

This is a team that thinks beyond rankings. We bridge global strategy with local execution, building a sustainable international growth engine, and we're just getting started with GEO.

Your role as a Senior SEO Manager

As our Senior SEO Manager, you will be the driving force behind Shine’s organic visibility in France. You’ll sit at the crossroads of technical SEO, content strategy, and conversion, with a mission to future-proof our growth through GEO. Your goal is simple: ensure Shine remains the most visible and trusted answer for French businesses, whether on traditional search engines or the new AI-driven search landscape.

Job located in Paris, France with possibility of two remote working days per week

What You'll Be Doing:

SEO Strategy & Roadmap

• Define and lead the organic growth roadmap for the French market, focused on high-intent keywords and sustainable traffic growth.

• Take full ownership of Shine.fr and a second French-market website, driving performance across both properties

• Identify and prioritise opportunities across technical, on-page and off-page levers.

GEO & AI Search

• Drive Shine's transition toward GEO, ensuring we remain a trusted answer in AI-driven search experiences.

• Stay ahead of LLM-influenced discovery patterns and adapt our content and entity strategy accordingly.

• Experiment and iterate fast as the search landscape evolves.

Conversion & Lead Generation

• Design and optimise lead magnets and landing pages that convert organic visitors into qualified leads.

• Collaborate with product and marketing to align SEO with the full acquisition funnel.

• Think beyond clicks, you understand how organic traffic translates into real business value.

Local Authority & Market Expertise

• Deepen Shine's regional footprint by leveraging French search trends, local intent signals and geo-specific insights.

• Outmanoeuvre competitors through sharp local positioning.

Technical SEO

• Audit and maintain site health, crawlability, Core Web Vitals, structured data, indexation and more.

• Partner with engineering to implement technical improvements at pace.

Growth Analytics

• Monitor organic performance, market share and competitive movements using your standard stack Search Console, Semrush, Oncrawl, Screaming Frog, Peec.ai.

• Turn data into decisions, run experiments, measure outcomes and iterate quickly.

• Report clearly on what's working, what isn't, and what's next.

What You Bring

Proven SEO track record

• Demonstrable experience scaling organic traffic in the French market, with a sharp understanding of local search nuances

B2B SaaS mindset

• Background in B2B SaaS (fintech or banking experience is a bonus) — you understand the acquisition funnel and speak the language of growth.

GEO-curious or GEO-ready

• You're already exploring or actively working with Generative Engine Optimization and understand how LLMs are reshaping discovery.

Data-driven decision maker

• You don't act on gut alone — you are fluent with data manipulation and interpretation.

Autonomous and collaborative

• You're comfortable owning your market independently while navigating cross-functional teams across marketing, product and engineering

Strong communicator

• You can translate complex SEO concepts for non-technical stakeholders and communicate clearly in both French (native) and English

Resilient and adaptable

• You thrive in ambiguity, handle change well, and bring structure to fast-moving environments

Hands-on and curious

• Side projects, personal SEO experiments? We'd love to hear about them.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Talent Acquisition to get to know you better and share more about Shine.

2️⃣ A 60' interview with potential peers to deep dive into the daily environment and requirements

3️⃣ A 2h SEO case preparation time + restitution