YouTube Thumbnail Graphic Designer (Freelance), Astrum

YouTube Thumbnail Graphic Designer (Freelance), Astrum

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. We have invested in various leading channels and Astrum is one of the leading channels in our portfolio.

Astrum is one of YouTube’s biggest space documentary channels, with more than 2.5 million subscribers. We create awe-inspiring, high-quality, in-depth scientific videos dedicated to exploring the wonders of cosmology and astronomy, for our audience back on Earth.

Astrum Earth is the sister channel to YouTube channel Astrum, focused on the most extraordinary planet in the universe: our own. We dive into complex topics from geology to climate cycles, and from dinosaurs to the deep sea, exploring the science behind some of the planet’s greatest mysteries and wonders with rigorous research and intriguing answers.

Come and build the future of media with us!

About the role

As a Graphic Designer you will be responsible for developing captivating and click-worthy video thumbnails that entice our audience to click, watch, and engage with our YouTube videos, combining your creative vision with a deep understanding of YouTube trends and audience psychology to drive higher click-through rates and audience retention.

You will have 2D and 3D animation skills and the ability to transform complex scientific concepts into clear, compelling, and highly engaging motion graphics. This includes creating animated explainers and motion charts that effectively convey technical information. Expert proficiency in the Adobe Creative Suite, particularly Illustrator and After Effects, is essential.

Key Responsibilities

• Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.

• Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video. Use image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life within our brand guidelines.

• 2D and 3D Animation and Motion Graphics Production: Design and produce high-quality 2D and 3D animated segments, illustrating complex scientific or technical topics, whilst ensuring visual and factual accuracy and high engagement.

• Audience Analysis: Continuously research and analyse YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimise our thumbnail strategy.

• Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

Skills and experience 

• Proven experience in graphic design and 2D/3D animations, and creating YouTube thumbnails or similar digital media.

• Proficiency in image design software, such as Adobe Photoshop, After Effects, Illustrator or equivalent tools.

• A strong understanding of YouTube data, trends and best practices for thumbnail design within the science and learning niche.

• Creative thinking and the ability to generate innovative thumbnail concepts.

• Excellent attention to detail and a keen eye for visual aesthetics.

• Strong communication and collaboration skills.

• Self-motivated with the ability to meet deadlines in a fast-paced environment.

• Prior experience working with premium science and learning YouTube channels is a benefit.

• Familiarity with SEO principles as they relate to YouTube thumbnails is a benefit.
  

Electrify Culture

• Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

• Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.

• Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs) , we actively encourage support on our mission to make the world a better place for all.

What we offer

• Work from anywhere

• Flexible hours

• The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly

• A supportive, inclusive and collaborative team

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.