Data Analyst - User Acquisition

Homa  is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line. 

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Mission

As a Data Analyst – User Acquisition , you’ll play a key role in partnering with our UA team to grow our games profitably. You will report directly to the Data Team Lead and collaborate closely with UA Managers, Finance, and the Creative team to drive actionable insights, guide investment decisions, and maximize portfolio profitability.

Your main responsibilities will include:

1. Support UA campaign optimization (Mature – ongoing maintenance & improvements)

• Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers.
• Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets.
• Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals).

2. Drive improvements of existing games' profitability (High strategic impact – core growth area)

• Work closely with UA managers and Finance to help define profitability targets (bottom-up)
• Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets
• Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit.

3. Support creative performance analysis (Developing – revamp & build-up)

• Collaborate with the creative team to design and maintain reporting that measures the impact of creatives.
• Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention).
• Continuously refine reporting to ensure it drives actionable insights for the creative production process.

Requirements

We are looking for someone with proven expertise in data analysis and user acquisition – and the curiosity, ambition, and drive to make an impact fast. You’re a great fit if you have:

• A strong educational background, ideally with an MSc. in Statistics, Mathematics, Computer Science, Economics, or another quantitative field from a top university.
• 3–7 years of experience as a Data Analyst, with a focus on User Acquisition or within an Ad Tech company.
• Solid technical skills in SQL, Tableau, and Python (both for data wrangling and visualization), as well as familiarity with dbt and code versioning.
• A strong sense of ownership – you’re eager to step beyond your core responsibilities and directly contribute to the growth of a lean, ambitious team.
• Bonus: Experience with descriptive and predictive modeling.

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

Our Culture

At Homa, we prioritise talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, act with pragmatism, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition : We strive for the best - we don’t settle for “good enough,” - we use common sense to reach higher.
• Humility : We recognise that we are always learning, we can always improve and grow - we stay grounded in a clear view of ourselves.
• Curiosity : We continuously seek the “why” behind the “what” - we explore with purpose and practicality.
• Focus : Our curiosity takes us deeper, not wider - we obsess over the details and let pragmatism guide our attention.

Benefits

Building great games starts with building a great place to work. Here’s what you can expect:

• 🏥 Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• 🏢 Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• 🌍 Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• 🌐 Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• ✈️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate.
• 📈 Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• 💻 Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after-work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cozy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you're based there - or planning to be - we’d love to hear from you!

Please note: this is one remote position open to multiple countries, not multiple openings.