Head of Product Marketing (f/h/n)

At Hublo, we believe that a healthy society relies on safeguarding vocations. That is why, every day, we empower these callings to thrive under the best possible conditions through an HR management solution dedicated to organizing public and private healthcare facilities.

Today, 6,000 healthcare facilities and over one million professionals use Hublo to organize their daily schedules. As a certified B Corp and purpose-driven company ( entreprise à mission ), Hublo has been driven by a commitment to both impact and performance since 2016. In 2025, the company surpassed €30 million in annual recurring revenue (ARR), is profitable, and continues to experience strong growth.

The founding and executive team is backed by leading French investors (Five Arrows, Revaia, Bpifrance). Their support has notably enabled the completion of 4 acquisitions to provide a user-friendly, collaborative HR platform that supports the lifecycle of healthcare teams and patient care: recruitment, organization, and career development.

Hublo's true strength lies in its 200 employees. The team continues to grow, and every new hire matters.

Want to make a tangible impact on how the healthcare system operates while protecting the vocations of all its professionals? Let’s talk!

Your role

As Head of Product Marketing at Hublo, you will turn our product portfolio into a clear, differentiated and monetizable value proposition for the French healthcare and medico-social market.

You will sit at the intersection of Product, Strategy, Sales and Marketing — defining positioning, packaging and pricing across the Hublo platform, owning the go-to-market of new products and influencing the roadmap with structured market and client insights.

This role is a co-architect of Hublo's commercial strategy and the primary voice of the market inside the company.

This is not a communication or content function. We are looking for someone capable of shaping how Hublo wins in its markets, not just translating what Product builds.

Responsibilities & expected results

Define Hublo's strategic positioning, narrative and market intelligence

• Own the positioning of the Hublo platform and of each product within it, ensuring coherence at platform level and distinctiveness at product level

• Build a structured market and competitive intelligence practice and translate it into executive-level POVs on segmentation, prioritization and new product bets

Own packaging and pricing across a multi-product, multi-business-model portfolio

• Design the packaging architecture of the platform (bundles, modules, add-ons) and build pricing strategies blending subscription and marketplace / transactional models

• Lead pricing evolutions with measurable business impact

Drive Go-To-Market for features and products

• Own the GTM framework and lead the GTM of Hublo Recrutement, Hublo Planning and future product evolutions

• Deliver the upstream part of Sales & CS enablement (positioning, messaging, battle cards, pricing guidance) and hand over enablement-ready materials to Revenue Enablement

Influence the product roadmap and close the market feedback loop

• Bring market, competitive and commercial signals into roadmap discussions to influence what gets prioritized and how it gets shaped

• Design and operate structured feedback loops from the market back into Product and Strategy

Build and lead a high-performance Product Marketing team

• Manage and develop the current team of two PMMs, define the target structure for the next 12–24 months and hire the next team members

• Operate as a player-coach: write positioning, battlecards and launch plans yourself when needed, not just review them

Why this role matters ?

Hublo is entering a new phase of growth.

What started as a category-defining staffing solution is evolving into a full HR suite for healthcare, with the launch of Hublo Recrutement and Hublo Planning.

This is the moment where Product Marketing becomes a critical lever : moving from retention-led growth to a structured, acquisition-driven trajectory toward €100M ARR.

This role is being created to lead that shift.

You will define how Hublo positions, packages and prices its platform, how it brings new products to market, and how the voice of the market shapes the roadmap.

If you want to operate as a co-architect of commercial strategy rather than a translator of features, this role is designed for you.

What we’re looking for

• 8 to 12 years in B2B SaaS / Tech, including at least 5 years in Product Marketing and ideally a first Head of / Lead PMM role

• Proven ownership of positioning, packaging and pricing at platform or multi-product scale, including mixed business models (subscription, usage-based, marketplace / transactional)

• Track record leading GTM for new products, major launches and product repositioning within a broader platform

• Strong commercial and financial literacy (unit economics, ACV, margin, price realization), comfortable operating with Finance, Sales and C-level

• Player-coach mindset: ships packaging, pricing and launches end-to-end, not just frameworks

• Prior experience in healthcare, medico-social or other complex regulated B2B markets is a strong plus

• French and English fluent

What We Offer?

• Impact-first mission: our focus on the healthcare sector offers a purpose-driven career.

• Competitive compensation: a total salary package (fixe + commissions) ranging from 125k€ to 140K€ OTE per year based on your experience

• Professional growth: a dynamic, human-scale structure that values initiative and dedication.

• Responsible work environment: we are B-Corp certified, acknowledging our commitment to continuously grow and improve as an environmentally and socially responsible company.

• Dynamic locations: our vibrant office on Rue de Paradis provides an inspiring setting.

• Hybrid work policy: flexible work arrangement—up to 10 remote days a month.

• Strong onboarding: a comprehensive program, guiding you through your initial weeks at Hublo.

• Team cohesion: build strong connections with colleagues through regular team events and an annual seminar, ensuring a connected and collaborative work environment.

We also care about your well-being with tangible perks:

• ⛑️ Benefiz healthcare insurance: 70% of it paid by Hublo

• A Swile Card: Providing you with access to €11/day in meal vouchers, 50% covered by the company

• ️‍♂️ Access to a variety of sports activities through our partner Gymlib

• A Forfait Mobilités Durables : giving access to €520/annual for your bike, your navigo/veligo/velib’s subscription, etc.

Your Recruitment Process

• HR screen with Pierre (Head of Talent Acquisition) - visio 30 min

• Manager interview with Adrien (CPTO)- 1h

• Skill test interview with Adrien (CPTO) & Maxime (CFO) 1h

• Cultural add with Lucile (CRO) + Antoine (CEO) 1h

• Team fit

Hublo is engaged to create an inclusive environment for all individuals, regardless of ethnicities, gender, sexual orientation, age, ability, or background. During our recruitment process and internally, we enable equal opportunities and celebrate diversity.

We know that applying for a new job can be both exciting and intimidating, but don’t worry, we’ve got you. Our recruiting team will be on hand every step of the way.