Head of Brand & Communication

Get to know us

Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you! PayFit is an intuitive software as a service payroll and HRIS solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 20,000 clients.

Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:

Care: We genuinely care for others whoever they are, whatever they think.

Excellence: We aim to improve and achieve better results every day.

Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.

Passion: We are the architects of PayFit's success.

A key part of our culture , and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.

This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.

Location :

The position is based in France .

Role Overview :

As Head of Brand & Communications at PayFit, you will shape and drive the evolution of our brand and communications across our European markets, with a strong focus on France (our core market).

Reporting to the Chief Marketing Officer, you will play a key role in defining how our brand vision comes to life across PR, social, and campaigns.

You will be responsible for structuring the function, driving operational excellence, and ensuring consistent, high-impact delivery across all brand touchpoints.

This role requires strong strategic judgment, executive leadership, and the ability to translate business priorities into clear, compelling brand initiatives.

You are expected to proactively identify opportunities, propose initiatives, and bring forward recommendations that strengthen PayFit’s brand impact.

Key responsibilities :

Brand Strategy & Positioning

• Develop PayFit’s brand strategy across awareness, consideration, and advocacy and translate it into concrete, high-impact initiatives. to strengthen differentiation in the payroll and HR management space.

• Lead the development and delivery of full-funnel brand campaigns connecting creative, distribution, and business objectives.

• Ensure brand consistency and coherence across markets, especially France.

• Drive measurable brand performance with clear KPIs and reporting.

• Coordinate cross-functional teams to ensure strong alignment and execution.

• Proactively prioritize and arbitrate brand initiatives to ensure focus on the highest-impact opportunities.

Corporate Communications & PR

• Develop a comprehensive PR and corporate communications strategy, with deep expertise in the French media landscape.

• Shape executive positioning and ensure consistent, high-quality external visibility across priority markets.

• Drive crisis communications and reputation management strategies when needed.

• Manage media relations and agency partners.

Social Media & Reputation Monitoring

• Develop and implement a social media strategy to enhance PayFit’s brand presence and engage with Company Creators & SME communities across platforms.

• Proactively monitor reputation signals and lead timely, thoughtful engagement across platforms.

• Strengthen executive advocacy programs and brand presence.

Team Leadership & Cross-functional Collaboration

• Lead and develop a high-performing Brand & Comms team, including setting clear objectives, performance expectations, and development plans for the team.

• Collaborate with local marketing teams to tailor brand and comms strategies to country-specific needs.

• Establish clear ownership, processes, and performance frameworks.

• Bring structure, clarity, and prioritization to the Brand & Communications roadmap to ensure disciplined execution and focus.

• Foster strong collaboration with Product Marketing, Growth, Revenue, Sales, and Design teams.

Qualifications :

• 8–12 years of experience in brand and communications leadership roles.

• Strong execution track record in high-growth or SaaS environments.

• Deep understanding of the French market and media ecosystem.

• Native or near-native fluency in French, with excellent written and verbal communication skills.

• Fluent English speaker with excellent written and verbal communication skills

• Strong operational rigor and project management capability.

• Experience managing agencies and cross-functional stakeholders.

• Proven ability to coach and structure teams.

• Experience working directly with senior leadership and external stakeholders.

• Comfortable operating in a fast-moving environment with evolving priorities.

Interview process :

1. Interview with Camille, a recruiter - 45 mn

2. Interview with Marion (CMO), the hiring manager - 45 mn

3. Business case with Gabrielle ( Global Content Senior Manager) and Jessica (UK Marketing Manager) - 60 mn

4. Interview with David (VP design) and with Idriss, our Growth Marketing Director or Thibault, our Product Marketing Director - 30 mn

5. Interview with Laurie, the HRBP - 30 mn

6. Interview with Firmin, our CEO - 30 mn
   

👉 Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer.

What we offer

Flexibility : We believe it is key to producing your best work and being fulfilled. We therefore offer the possibility to work away from our main offices, within France, as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience.

Learning & Development: At PayFit, we offer a comprehensive learning platform that enables you to acquire new skills daily, supported by our company. We also have English language courses to improve your business communication vocabulary and get to the next level.

Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.

Health insurance: Henner Mutuelle Insurance (60% covered by PayFit, free coverage for children

Transportation: 50% of public transportation costs are covered by PayFit for those living within the Ile de France region, or assistance with sustainable mobility (a bicycle rental subscription, purchase of soft mobility equipment to get to work, etc.).

Meals: A restaurant card with our partner Swile (9€ per workday) covered at 60% by PayFit

A Work Council grant: A monthly allowance to be spent on culture, sports, personal services, etc., as well as a vacation bonus.

Home office budget: A contribution in € per year to help you get set up in the best conditions. A MacBook is our standard working tool

Parental support program : Salary maintenance during the first month of additional parental leave.

Time off: 25 days of holidays + RTT days (depending on the contract).

Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate!