SVP Sales SMB and CPA Products

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves.
Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We're a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy ,backed by local, award, winning support.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you

👀 Revenue Department at Shine

We are seeking a high-energy, strategic, and data-driven SVP of Sales to lead our growth engine across three critical business pillars: Micro-segments, Small Business (SMB), and the CPA (Accounting) Channel .
Reporting directly to the Chief Revenue Officer (CRO), you will be responsible for the performance of these segments across six countries . This is a high-velocity leadership role that requires a balance between sophisticated digital sales motions and high-touch relationship management within the CPA community and Resellers

📋 Your Role as an SVP Sales

• Segment Strategy: Define and execute the "Go-To-Market" (GTM) strategy tailored for Micro and SMB customers, ensuring a seamless, low-friction sales cycle.

• CPA Channel Leadership: Develop a robust partnership ecosystem with Accounting firms, turning CPAs into key brand advocates and distribution partners.

• International Scaling: Harmonize sales processes across 6 countries while respecting local market nuances and regulatory environments.

• Revenue Optimization: Manage the full sales funnel, from lead conversion to expansion, hitting aggressive ARR and customer acquisition targets.

• Cross-Functional Synergy: Collaborate with Marketing on demand generation and Product on localized feature requirements for the SMB and CPA space.

• Leadership & Culture: Recruit, mentor, and scale a world-class, diverse sales organization of country managers and account executives.

🔎 About you

• Experience 12+ years in Sales Leadership, specifically in SaaS or Fintech.

• Segment Expertise Proven track record in high-velocity SMB sales and/or Channel/Partner sales.

• Global Reach Experience managing multi-country teams and navigating international markets.

• Analytical Rigor data-led decision-making.

  Core Competencies:

• Strategic Agility: Ability to pivot between the "macro" (global strategy) and the "micro" (individual country performance).

• Relationship Excellence: A natural ability to build trust with the CPA community, understanding their role as advisors to small businesses.

• Operational Excellence: Deep understanding of sales tech stacks, automation, and funnel optimization to handle high-volume segments efficiently.

💚 Our recruitment process

1️⃣ A 30' first call with Cristiana (Senior Talent Acquisition Manager) to get to know you better and share more about Shine.

2️⃣ A 60' interview with Jean-Baptiste, CRO of Shine to discuss your past experiences and the role we are offering.

3️⃣ A 60' business case presentation to highlight your skills and give you a hands-on feel for the role.

4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine